Second Quarter - Dabur India Limited

Dabur India LimitedOctober 28, 2010there in a very rapid fashion. I think it is a good proposition, which seemed to have struck achord with the consumer.Grishma Shah:Currently at what percentage would it contribute?Sunil Duggal:Very little it is only the first few months of its launch. So it would be maybe around 5% of whatVatika is or 2% or 3% of Amla is but I think it has made a good beginning.Grishma Shah:How is it priced vis-à-vis the competition? Is it on par, etc.?Sunil Duggal:It is more or less at parity, pricing vise, with the market leader, which is the Bajaj product.Grishma Shah:Primarily the LLP pricing or the cost pressure you would be facing it for this product in the hairoil categories or it is across?Sunil Duggal:Well the margin pressure is across the whole hair oil category. This is a small product the pricingflexibilities little bit higher here so this does not bother me very much.But there certainly hasbeen margin pressures felt both at Amla hair oil on account of LLP and edible oils and in Vatikaon account of coconut oil. So we have not been fully able to mitigate the input cost increasethrough price increases so that has really been perhaps the largest area of concern as far asmargins are concerned - that has been actually hair oils.Grishma Shah:In the mosquito repellent category what is your market share and how is the competitive intensityshaping up. I was reading today’s newspaper and it had a very nice article, regarding productdifferentiation and product innovation, if you could give some colour on that?Sunil Duggal:Let us look at this way that in the terms of the on skin application which is the only place wherewe are in, we are close to 90% share. We are the only significant player and we believe that thisparticular type of application has got enormous amount of headroom for growth provided themosquitoes still continue the way they are because this is the only thing which you can protectyourself from mosquitoes when you are out in the open. Within the home of course there are ahost of other solutions, but what happens when you leave your home, when you are outside and Ithink with the spread of this epidemics both dengue and chikungunya, there is a huge amount ofconcern amongst mothers in particular that the kid should be protected when they go out to playand that is providing us with very strong growths.Grishma Shah:With the launch of this oil in the rural markets and you have grown around 33% in the first half,you think that is sustainable in this future?Sunil Duggal:I think it a lot depends upon the mosquito cycle to be very honest, you have a long season forbreeding of mosquitoes and it is seasonal. For example, now you will see sales drop off veryrapidly and then pickup again in February because at least in the northern part of the country andnorth and east the mosquitoes disappear for the four or five months of the year and then reappear,Page 17 of 25