The Halifax Skatepark Coalition - Spectrum Skatepark Creations

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Sponsorship Opportunities
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F O R C O R P O R AT E PA R T N E R S
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FIG. 1
PARTS OF A SKATEBOARD:
Deck – The main platform area of
the skateboard which is made from
laminated wood. Decks range in size
and length.
Trucks – The metal components that
mount the wheels to the bottom of
the skateboard. Trucks are used for
turning the board.
Wheels – Made from either plastic or
rubber, the varieties in size and hardness
determine the grip and speed of
the skateboard.
Name of Organization:
Halifax Skatepark Coalition (HSC)
Purpose of Funding Proposal:
The HSC will use solicited funds to construct
a new world-class skatepark in the Commons
area of the City of Halifax, serving the Halifax
Regional Municipality and beyond.
Project Name:
Halifax Skatepark
Grant Request:
General Project Support
Total Project Budget:
$500,000
Coalition Chair:
Jacquie Thillaye
Contact Person / Title:
Rosanne Balsom – Fund Development
Address of Organization:
3224 Union Street, Halifax NS B3K 5H1
Telephone:
(902) 221-8930
(903) 453-3931
© Rosanne Balsom and Colin Green 2005
This project is fully supported by our local council.

Project Description
The Halifax Skatepark Coalition (HSC) is working toward
the 2006 opening of a new, world-class skateboarding park
for the youth of metro Halifax. The park, now well into
the planning stage and with the support of our HRM Parks
& Recreation Department, will be located on the current
site of the skateboarding “bowl” on the triangle section of
the Halifax Commons. A company with a history of top
quality skateparks, Spectrum Designs has been tasked to
oversee all aspects of the park and construction.
Spectrum Designs is the recognized leader in Skatepark
construction in Canada. Projected total cost for the project is
currently estimated at $500,000. This represents a significant
investment and effort to meet local recreational needs.
A Community-led Project
This unique involvement of youth, their supporters,
and parents (some of whom are still avid skateboarders) on
a common project, provides enormous potential not only
for healthy, dynamic and fit community development,
but also the opportunity to promote a sport with a firm
commitment to safety.
The HSC is reaching out to the community and local
businesses, seeking to expand the stakeholder base for
financial and other support. The Skatepark will serve also as
a facility for alternate events as required by the community
(authority and maintenance of the park will reside with the
HRM’s Recreation Department once it is completed).
Sponsorship Opportunities FOR CORPORATE PARTNERS
INTRODUCTION
Our current Skatepark is limited
in its scope and ability range.
It needs needs significant
improvements.
The Halifax Skatepark Coalition
The HSC came together for this goal in response to a
demonstrated need by local youth for improved recreation
facilities. Skateboarding has exploded across North America
in recent years, particularly with the rise of such youth heroes
as Tony Hawk, a professional skateboarder. There are now
over 900,000 skateboarders in Canada, as compared to only
200,000 Canadians who participate in organized hockey*.
The enduring draw of skateboarding for youth indicates to
us that the project will have “legs” and continue to be a core
facility for recreation on peninsular Halifax.
A well-designed Skatepark provides a controlled place
to skateboard, roller-blade and bike in a comfortable
safe environment. It tends to eliminate tension between
youth and local business owners, by diverting youth from
commercial and school zones to a recreational zone. Our
organization has been actively promoting safe skateboarding
as a healthy, family-oriented activity for nearly a decade. In
its previous incarnation, those who make up the HSC today
were behind the construction of the original skateboarding
“bowl” at the Halifax Commons. We have a history of being
able to do the job, and do it well with strong community
support.
The HSC is a registered, non-profit organization,
Registry of Joint Stocks # 3087593.
* Statistics Canada 2001
3

Community Partners
Among the core Community Partners in this initiative are:
Halifax Regional Municipality (Parks & Recreation)
Municipal Councilors
Provincial Office of Health Promotion
HRM Police
Queen Elizabeth High School, Rec. Department
Local Businesses
Letters of Support
Letters of support for this initiative come from:
Business Community
Downtown Halifax Business Commission
Councilors
Sue Uteck – District 13 (Halifax South End)
Dawn Sloane –District 12 (Halifax Downtown)
Patrick Murphy – District 11 (Halifax North End)
Mayor
Peter Kelly
(recently seen on a skateboard himself)
Support from other Canadian cities
Town of Quinte, ON
Town of Armstrong, BC
City of Victoria, BC
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HALIFAX SkATePARk COALITION
COMMUNITY PARTNERS
This baseplan (detail) is part of
the planning process we began
over year ago. We are planning to
break ground this summer.
How Can Corporate Partners Help?
Corporate community partners have an opportunity
to demonstrate their support for this valuable community
recreation project that addresses real local needs.
Supporters of this Skatepark project will be prominently
recognized throughout the facility and all promotional
materials. The nature of that recognition will correlate to
the level of support.
Please refer to the “Opportunites for Corporate
Partners” section for specific categories regarding our tiered
sponsorship model for community members, service clubs
and corporate partners.
The Halifax Skatepark embraces your assistance and
encouragement on behalf of our community.

Opportunities for Corporate Partners
Our Partners can help through:
• cash contributions
• gifts-in-kind
Cash and “in-kind” contributions have been
organized into five levels of sponsorship:
“Friends of the Skatepark” $100-$1000
• sponsorship certificate
• a brick*
• tax receipt
Bronze $1,000-5,000
• sponsorship certificate
• tax receipt
• framed picture of new park
• company/ logo recognition options
Silver $5,000-$10,000
• sponsorship certificate
• tax receipt
• framed picture of the new park
• company/ logo recognition options
Gold $10,000 +
• sponsorship certificate
• tax receipt
• framed pictured of the completed park
• company/ logo recognition options
Sponsorship Opportunities FOR CORPORATE PARTNERS
OPPORTUNITIES
Corporate Sponsorship is strongly
encouraged for this project. We
are proposing a state-of-the-art
skateboarding facility that will
Platinum $30,000-90,000+
• sponsorship certificate
• tax receipt
• framed picture of the new park
• company/ logo recognition options
• dedication or credit recognition for a feature
(i.e. naming rights to the“Fun Box”)**
• recognition at special events
Title t.b.d
• Naming rights for the skatepark
* A brick in the recognition wall or pathway of sponsors
& donors, erected in the park.
** We are proposing to dedicate the following features
to our sponsors:
1. Main Entry $30,000
2. West Bank $25,000
3. The Ledges $20,000
4. The Stairs $30,000
5. Rails $25,000
6. Quarter Pipe $46,000
7. The Triple Bowl $96,000
8. Fun Box $40,000
9. The Wave —
Total for sponsorship = $312,000
Estimates and features based on preliminary designs by
Spectrum Skateparks, Vanc. BC, Feb. 2005
boost adventure tourism, bringing
in skaters from out of town and
out of province.
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In-Kind Sponsorship
Gifts-in-kind can include the donation of materials and services to construct the proposed new Skatepark. The following
lists the construction materials and services required for the project: site preparation and grading, hard materials, site
features, site landscaping, and project management/ administration.
Project Construction Costs
Park Features & Estimated Development Costs
1. Main entry $ 6,000
2. West Bank $ 20,000
3. The Ledges $ 16,000
4. The Stairs $ 20,000
5. Rails $ 3,000
6. Quarter Pipe $ 25,000
7. The Triple Bowl $36,000
8. Fun Box $ 10,000
9. The Wave $ 15,000
Total Feature Costs = $151,000
Sponsorship Opportunities FOR CORPORATE PARTNERS
OPPORTUNITIES
Materials & Services Quantity (approx.)
Site Preparation and Grading $30,000
Supply of clay fill, granular base, sand leveling course,
grading equipment
Hard Materials $180,000
Supply of concrete, re-inforcement/rebar, angle coupling,
galvanized steel
Site Features $30,000
Supply and installation of galv. tube & square steel railings
benches,waste receptacles, entry way/ signage
Site Landscaping $34,000
Supply and Installation of stockpiled topsoil, seed, sod &
grass restoration, deciduous trees, coniferous trees, shrubs,
woodchip mulch.
Project Management and Administration $111,000
For facilitation and labour.
Total Materials & Service Costs = $385,000
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Skateboarding, once an underground
sport, has exploded with
more than 20 million participants
worldwide.
The Roots
IF YOU BUILD IT,
THEY WILL COME...
The Halifax Skatepark Coalition and the Halifax
Regional Municipality (Parks and Recreation) are pleased
to present this opportunity to the business comunity. We
hope that you will see the mutual benefits of this proposed
skatepark on the Halifax Commons and invest in this
community project.
Skateboarding dates as far back as the early 20th century.
Historically, skateboarders have had a hard time finding
places to skate. In the state of California, skateboarding was
prohibited on public footpaths as early as 1913. It wasn’t
until the 1950s and 60s that surfers began to popularize the
sport. Early skateboard parks were built in the 1970s with
flowing, wavelike forms including snake runs, bowls, hips
and banks.
In the 1980s, skateboard parks evolved into “street”
parks, complete with curbs, ramps, walls, rails, pyramids,
halfpipes and quarterpipes providing an arena to push the
sport with aerial maneuvers and extreme stunts.
HALIFAX SkATePARk COALITION
OUTLOOK & BENEFITS
This Skatepark will allow Halifax to
host large Pro and Am events and
skaters from all over the world.
The Future
This sponsorship opportunity will
create a legacy for countless youth
and be an attaction for young
people and families.
According to TransWorld Market Research, skateboarding
is the “fastest-growing sport in North America”.
It is used to market directly towards a growing teenage base
with significant buying power and discriminating tastes. As
a sport it continues to experience:
• increased media attention
• growing participation in crossover boardsports
• improved safety equipment
• record commercial/retail sales
The demographics range from male and female to the
young and old alike. Skateboarding icon and role model
Tony Hawk is 37 years old and continues to push the
boundaries of the sport. Our future skatepark will cater to
more than skateboarding enthusiasts; BMXers and inline
skaters will also make equal use of the facility. Skateparks
are proven as big stimulants for family-oriented tourism.
The Halifax Skatepark Coalition is seeking the support
of corporate partners in order to succeed in raising the funds
for the project.

Spectrum (www.spectrum-sk8.
com) has provided us with 3D
concept sketches of a layout de-
veloped in consultation with
local skateboarders and bikers.
Sponsorship Opportunities FOR CORPORATE PARTNERS
TOP: This image shows the new
Skatepark addition (grey) with the
existing bowl (brown) extending
off to the south at left.
THE MODEL
BELOW: In the foreground, you can
see the Triple bowl, one of the
park’s unique feature.

Facts
Our city’s view on this project,
“{We} agrees with the skater’s vision of a single, high quality
Skatepark. The commons is the centre of our municipality,”
he adds, “it makes sense”.
– Blair Blakeney, Coordinator of Parks Capital Projects for HRM
On the skaters being a worthwhile investment,
“The kids were worth the investment. The fact that they
don’t have uniforms on and play soccer on Saturdays was
not a reason why we shouldn’t invest some resources in
their well-being.”
–Jim Lawson, City Councilman, Milpitas, CA
Comparing the building process to basketball and baseball,
“Building a skateboard park is not that different from
building a basketball court or a baseball field.”
– Jim Skeels, Parks and Recreation Director, San Carlos, CA
On Financial Success of the Santa Rosa Skatepark,
“Dollar for dollar, we’ve never had anything so successful.”
– Bill Montgomery, Deputy City Parks Director, Santa Rosa, CA
On Insurance Claims,
“We’ve never had a claim since the park was constructed.”
– Mike Alvarez, Parks & Recreation Director, Benicia, CA US
On liability,
“Liability is not a problem... ...skaters accept the risk of
injury as part of the sport...”
– Bill Montgomery, Deputy City Parks Director, Santa Rosa, CA
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HALIFAX SkATePARk COALITION
SUPPORT
Figures
There are over 900,000 skateboarders in Canada, as
compared to only 200,000 Canadians who participate in
organized hockey – Statistics Canada 2001
% of active participants are in the 12-19 year old age
category – American Sports Data, January 2001
Skateboards and skateboard-related products from about
300 manufacturers of professional-level equipment generate
1.4-billion dollars in annual retail sales. – IASC
The Skateboard industry (hard goods, apparel, accessories,
etc.) is a $12 billion dollar industry. – Board-Trac/ National
Sporting Goods Association 2003
Average annual household income of skateboarders is
$9 ,000 - $110,000 – Thrasher Magazine Survey
Skateboarding remains to be safer than other recreational
choices available to today’s youth. The following data is
compiled by the National Safety Council and the Consumer
Safety Commission (based upon data from 199 ).
Sport Participants Injuries Percentage
Baseball 3 , 00,000 43 ,20 1.2 %
Basketball 29, 00,000 1,358 2.5 %
Football 14, 00,000 409,29 2. 8%
Ice Hockey 1, 00,000 1,2 4 3. 0%
Soccer 10,300,000 14 ,409 1.42%
Volleyball 20,500,000 112,120 0.54%
Skateboarding ,200,000 2 , 18 0.49%

Sponsorship Opportunities FOR CORPORATE PARTNERS
SUPPORT
Statistics
In 2000, the Canadian Fitness and Lifestyle Research
Institute surveyed Nova Scotians and came to the following
relevant conclusions*:
• Parents in Nova Scotia report that over half (52%) of
children and youth aged 5-17 are not active enough
for optimal growth and development.
• 68% of Nova Scotia parents indicate that their
children’s school makes use of local community
facilities for school physical activity programming.
This can include trips to local ski hills, community
swimming
• According to Nova Scotia parents, 67% of children
spend time in unorganized physical activities, such
as bicycling or walking, between the time they finish
school and the time they have dinner
• Whereas 44% of Nova Scotia parents report
that when their children are active, they prefer
participating in unorganized physical activities, such as
riding a bike, skateboarding, or walking, fewer (14%
in the East) state that their children prefer to engage
in organized activities, such as soccer, dance classes, or
competitive basketball. The remaining 47% of parents
say that their children like organized and unorganized
physical activities equally.
* Read survey: http://www.cflri.ca/cflri/pa/surveys/2000survey/2000_ns.html)
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With your support, we can make this a reality.
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CONCRETE DREAMS
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