Sponsored Search Auctions

More documents

Recommendations

Info

VCG Cons requires solving a computational problemwhich needs to be done online for everysearch and is expensive Other mechanisms better revenues thanVCG
GFP Let b1,…,bn be the bids. The GFPmechanism is as follows: Sorts bidders according to the bidsb1,…,bn. Assigns slots according to the order(assign top slot to the highest bidder andso on). Charge bidder i according to his bid. Yahoo! used a GFP auction until 2004.
Page 1 and 2: Sponsored Search Auctionsτου Κ
Page 3 and 4: Introduction For example, Apple or
Page 5: Introduction We call each position
Page 8 and 9: Introduction Today, Internet giants
Page 10 and 11: Existing Models Static Vickrey Clar
Page 12 and 13: Static Αssumptions Bidders prefer
Page 14 and 15: Revenue Maximization Result of Myer
Page 16 and 17: Revenue Maximization Surplus Alloca
Page 18 and 19: Revenue Maximization Thus, Virtual
Page 20 and 21: Revenue Maximization Revenue withou
Page 22 and 23: Revenue Maximization Revenue withou
Page 24 and 25: Revenue Maximization Revenue with r
Page 26 and 27: Allocative Efficiency Letxij= 1if b
Page 28 and 29: VCG Dual:k∑min p + qnii= 1 j=1i j
Page 32 and 33: GSP Let w1,…,wn be the weights on
Page 34 and 35: GFP not truthful Payoff in general:
Page 36 and 37: GSP not truthful Payoff in general:
Page 38 and 39: VCG PayoffPayoff in general:eachbid
Page 40 and 41: Equilibrium PropertiesGFP: Bayes-Na
Page 42 and 43: GSP Equilibrium Properties Retaliat
Page 44 and 45: GSP Equilibrium Properties An equil
Page 46 and 47: GSP Equilibrium Properties Proof (c
Page 48 and 49: GSP Equilibrium PropertiesLEMMA 2:
Page 50 and 51: GSP Equilibrium Properties Proof (c
Page 52 and 53: GSP Equilibrium Properties Proof:Pa
Page 54 and 55: Dynamic Aspects Online Allocation P
Page 56 and 57: Online Allocation Problem LP:
Page 58 and 59: Online Allocation ProblemComplement
Page 60 and 61: Online Allocation Problem Greedy pr
Page 62 and 63: Online Allocation Problem Can we do
Page 64 and 65: Analyzing BALANCE
Page 66 and 67: Worst Case for BALANCE N advertiser
Page 68 and 69: BALANCE Algorithm βj’s as a func
Page 70 and 71: BALANCE Algorithm When k tends to i
Page 72 and 73: BALANCE Algorithm Lemma Proof: Cons
Page 74: Bibliographic NotesG. Demange, D. G

Sponsored Search Auctions

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?