Social and Behavioural Aspects of Climate Change - the NESC ...

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Table of ContentsExecutive Summary ............................................................................................................................. 5Aim of Paper ....................................................................................................................................... 5Why Focus on Behaviour Change? ...................................................................................................... 5Key Enablers to Changing Behaviour .................................................................................................. 6Practices and Behaviours Within Key Sectors ..................................................................................... 6Energy Efficiency ...................................................................................................................... 6Social Acceptance of Energy Infrastructure ............................................................................ 6Travel Behaviour ...................................................................................................................... 7Farming Practice ...................................................................................................................... 7Understanding Long Run-Transition ................................................................................................... 7Societal Engagement ............................................................................................................... 8Conclusion ........................................................................................................................................... 8General Approach to Behaviour Change .............................................................................................9Chapter 1 : Understanding Behaviour Change .............................................................................. 101.1 Introduction .......................................................................................................................... 10Aim of this Paper ................................................................................................................... 10Key Arguments Made in This Paper ...................................................................................... 11Structure of Background Paper ............................................................................................. 121.2 Behaviour Change ................................................................................................................. 13Is Behaviour Change the ‘Holy Grail’ of Climate Change? ..................................................... 13How Important are Attitudes to Behaviour Change? ............................................................ 15‘Doing Things Differently’ –The Role of Social Practices ....................................................... 171.3 Practical Insights and Approaches ........................................................................................ 19Contexts and Barriers ............................................................................................................ 19Enablers ................................................................................................................................. 201.4 What are the Co-Benefits of a Carbon–Neutral Society? ..................................................... 221.5 Conclusion ............................................................................................................................. 242
Practices and Behaviours Within Key Sectors .................................................................................... 25Chapter 2 : Energy Efficiency ........................................................................................................ 262.1 The Social and Behavioural Context ..................................................................................... 262.2 Supports to Energy Efficiency ............................................................................................... 27The Workplace: Private and Public Sector Buildings ............................................................ 322.3 Conclusion ............................................................................................................................. 36Chapter 3 : Social Acceptance of Renewable Energy Infrastructure ............................................... 373.1 Social Acceptance ................................................................................................................. 373.2 Types of Local Engagement................................................................................................... 383.3 Levels of Community Engagement: Acceptance to Ownership ........................................... 40Community Gain .................................................................................................................... 43Supports to Further Engagement .......................................................................................... 443.4 Conclusion ............................................................................................................................. 47Chapter 4 : Travel Behaviour ........................................................................................................ 494.1 Introduction .......................................................................................................................... 494.2 Barriers to Changing Travel Behaviour and Practices ........................................................... 514.3 Effective Strategies ............................................................................................................... 524.4 What are the Levers of Change? ........................................................................................... 53Modal Shift ............................................................................................................................ 55Achieving Societal Support for VRT Rebalancing .................................................................. 57Encouraging a Greater Use of EVs ......................................................................................... 57Adopting Eco-driving Practices .............................................................................................. 584.5 Conclusion ............................................................................................................................. 60Chapter 5 : Farming Practice ........................................................................................................ 615.1 Context of Farming Practice .................................................................................................. 615.2 Social and Behavioural Issues in Farming Practice ............................................................... 62Farming as a Socio-Cultural Practice ..................................................................................... 63Effective Strategies and Principles ........................................................................................ 645.3 Extension Practices ............................................................................................................... 64Developing Capability and Peer Support ............................................................................... 665.4 Conclusion ............................................................................................................................. 673
Page 1: Social and Behavioural Aspects of C
Page 5 and 6: Executive SummaryAim of PaperMoving
Page 7 and 8: Travel BehaviourWhy someone adopts
Page 9 and 10: General Approach to Behaviour Chang
Page 11 and 12: and increasing the effectiveness of
Page 13 and 14: 1.2 Behaviour ChangeIs Behaviour Ch
Page 15 and 16: campaigns to raise awareness, the u
Page 17 and 18: efficiency and personal transport a
Page 19 and 20: While ‘doing things differently
Page 21 and 22: ii)Exemplify (lead by example, achi
Page 23 and 24: enterprise. Reduced energy consumpt
Page 25 and 26: Practices and Behaviours Within Key
Page 27 and 28: The household raises particular soc
Page 29 and 30: Comparison with others 11projects i
Page 31 and 32: Table 2.2 Social and Behavioural Ba
Page 33 and 34: their work with the private sector,
Page 35 and 36: individual/consumer and raises ques
Page 37 and 38: Chapter 3: Social Acceptance of Ren
Page 39 and 40: There may be some emerging issues a
Page 41 and 42: With the numbers of wind farms risi
Page 43 and 44: Box 3.2: Case study: Templederry En
Page 45 and 46: Well planned community engagement i
Page 47 and 48: grid more easily and to consider co
Page 49 and 50: Chapter 4: Travel Behaviour4.1 Intr
Page 51 and 52: 4.2 Barriers to Changing Travel Beh
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Box 4.1 Smart Moves ChallengeAs par
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Changes in normative/conventional u
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driver distance by 5-7 per cent, ac
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Table 4.1 Overview of barriers for
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Chapter 5: Farming Practice5.1 Cont
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This is useful in considering barri
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Farrell et al., review extension pr
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Box 5.1 Glanbia Ingredients Ireland
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Chapter 6: Thinking About Long-run
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Figure 6.1 Multi-actor network invo
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Energy Agencies) 41 and some adhere
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doing things are valued; learning i
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society. 43 The project drew togeth
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adopters: innovators, early adopter
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Chapter 7: Societal Engagement7.1 I
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people in terms of their location,
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Engaging All Levels of SocietyCommu
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Information sources—and their rel
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Business in the Community (BITC): B
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Critical thinking and reflection—
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8.0Chapter 8: Overall Conclusion8.1
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BibliographyAmerican Psychological
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Department of Agriculture, Food and
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Gardner, G. T. & Stern, P. C. Bosto
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"ECEEE 2009 Summer Study; Act! Inno
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Pollitt, M. & Shaorshadze, I. (2012
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Sunstein, C. & Thaler, R. (2008), N
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