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PDF Download - Society of Environmental Journalists

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The destructive wave <strong>of</strong> coal ash that breached its containment (upper left) at the TVA’s Kingston Fossil Plant was photographed by DotGriffith, with aviation assistance from SouthWings (www.southwings.org). For more about Griffith’s experience, see:http://freakonomics.blogs.nytimes.com/2009/01/08/the-tennessee-coal-ash-spill-in-pictures ). Photo © Dot Griffith Photography.Appalachian Voices, an environmental organization whose statedmission “is to empower people to defend our region's rich naturaland cultural heritage by providing them with tools and strategiesfor successful grassroots campaigns.”Here is Kovarik's response, written in mid-March. In it, hediscusses news coverage <strong>of</strong> the Tennessee spill and its relationshipto discoveries made by activists:***The TVA coal fly ash disaster marked a turning point forenvironmental reporting and environmental activism.For the first time, the media had sampling results fromenvironmental organizations almost right away. Robert F.Kennedy Jr.'s Riverkeepers, especially, were very active ingathering samples and getting them to university (AppalachianState University) and government toxicology labs.The results completely contradicted TVA's attempts at publicrelations. TVA said there was nothing to worry about, and theenvironmental groups not only said this was a cover-up, but theyalso proved it within a few days <strong>of</strong> the disaster.Typically, the cycle <strong>of</strong> disaster reporting goes something likethis: Disaster occurs, media summarizes; government agencytests, media reports, environmental groups react. Within a week,everyone is clamoring to see the agency test results. FOIA requestsare filed. Complaints are made. A month goes by, and thetest results come out, and even if the results are fairly serious, thecontroversy ebbs away.The typical cycle was broken wide open in the TVA disaster.News organizations were in the air taking photos, and environmentalgroups were in the water taking samples, within hours <strong>of</strong>the disaster.Video, posted by Appalachian Voices on YouTube, showedthe samples being taken, it showed the Appalachian StateUniversity toxicology lab, and it showed the test process.There was solid and very credible information that the agencywas doing something wrong. TVA said they found arsenic in theriver at 40 times below the drinking water standard, but thecontinued on page 2218 SEJournal Winter 2008

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