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SiRF Sets New Course with Multifunction SiRFprima Processor Page 2for exciting new location-aware convergence products,” said Kanwar Chadha, founder and vicepresident of marketing for SiRF. “We believe the SiRFprima platform delivers on our vision ofthe convergence of location with rich media content, and extends SiRF’s leadership in providinginnovative solutions that bring the power of location to the mainstream.”The SiRFprima platform includes an ultra-high-speed, multifunction processor comprisedof an advanced ARM11 core, a high-performance location engine that supports both GPS andGalileo satellite systems and an on-chip DSP. It also includes hardware-accelerated 3D graphicsand multimedia encoding and decoding engines based on the gaming-grade PowerVR MBX 3Dgraphics accelerator core, vertex geometry processor and PowerVR MVED1 videoencode/decode accelerator from Imagination Technologies.The SiRFprima multifunction processor delivers SiRF’s renowned, industry leading,GPS-enabled location performance, featuring 64 channels with -161 dBm sensitivity. Thehardware scalable location engine, with more than 1,000,000 correlators, is among the firstcapable of working with both GPS and Galileo signals simultaneously. Additionally, theSiRFprima processor has been specifically designed to support SiRF’s proprietary GPStechnologies, providing, for example, a dedicated accelerator for the SiRFInstantFixIItechnology.“We are very excited by the SiRFprima platform because it offers an opportunity thatuntil now software developers have only dreamed of. With its overall high performance, from itsgraphics to its memory bandwidth, the SiRFprima platform is definitely the ‘prima’ solution forus,” said Peter Balogh, CTO of Nav N Go, a leading developer supplying navigation applicationsto leading PND players, including the award-winning Nav N Go iGO8 3D navigation software.“With its high degree of integration and extensive array of design features, the SiRFprimaplatform is truly a fantastic advance in the convergence market, and will make it much easier forus to achieve our goal of making navigation and mobile software more accessible and enjoyableto as many people as possible.”The SiRFprima platform supports OpenGL ES, Direct3DM and OpenVG, and can drivefull-color, high-resolution displays with multiple hardware overlay layers. The hardware mediaacceleration has enough processing muscle to encode and decode mainstream and highresolutionvideo standards concurrently with navigation and other operations.