Measuring editorial output

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70Figure 2: Percent reading every day6050Readers403019701980199020002010YearWAN 20034
9080Max EVERY-DAY READERS706050403020101972 1977 1982 1985 1987 1989 1991 1994 19981975 1978 1983 1986 1988 1990 1993 1996 2000Birth cohortGreatestGood TimesBoomersGeneration XYEAR OF SURVEYWAN 20035
Page 2: WAN 20032
Page 7 and 8: Theodore Levitt, “Marketing Myopi
Page 9 and 10: The newspaper business?The informat
Page 11 and 12: WAN 200311
Page 13 and 14: 1.00Penetration robustness 1995-200
Page 15 and 16: WAN 200315
Page 17 and 18: WAN 200317
Page 19 and 20: Old: the journalist as huntergather
Page 21 and 22: … a wealth of informationcreates
Page 23 and 24: WAN 200323
Page 25 and 26: QUALITYCHEAPWAN 200325
Page 27 and 28: Twenty percent of the adultpopulati
Page 29 and 30: The Flesch Formula• Based on sent
Page 31 and 32: Sample of 40 newspapers• Most rea
Page 33 and 34: Houston Chronicle: 12The chronicall
Page 35 and 36: Meyer’s LawStrive for readability
Page 37 and 38: A newspaper that concentrateson eli
Page 39 and 40: AccuracyPercent of stories• Objec
Page 41 and 42: AccuracySourcecredibilityCirculatio
Page 43 and 44: When to harvest your market positio
Page 45 and 46: Alternatives toharvesting• Make t
Page 47 and 48: Upstream (intellectual property)Dow
Page 49 and 50: Don’t: harvest.Do: Invest in your
Page 51 and 52: The single biggest pitfall indefens

Measuring editorial output

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