the business ofCOMMUNITY AND CONSERVATIONBy Josh Cohen, Media Associate12Broad partnerships have always played a central rolein the way Forterra conducts its work. When we saythat we encourage collaboration across all sectors it isnot simply lip service to partnerships. Our critical missionis accomplished by working with fellow nonprofits,grassroots advocates, tribes, government agencies,elected officials and businesses large and small. 2012presented two new and particularly exciting opportunitiesto work with businesses and corporations interested inleading their peers in an effort to conserve great landsand create great communities. The Duwamish ShorelineChallenge and the Carbon Capturing Companies (C3)program demonstrate the way Washington businessesare not only recognizing the importance of our region’senvironmental and economic health but taking aninitiative to protect them. Forterra is excited to have theopportunity to play a leading role.Duwamish Shoreline Restoration ChallengeLaunched in September, the Duwamish ShorelineRestoration Challenge is a unique, business-led effort torestore the Duwamish River in Tukwila. BECU is workingwith Forterra and the City of Tukwila to encourage thebusiness community to support the restoration of theDuwamish with volunteer work and financial backing.The Challenge was inspired by BECU employees who’dfound deep satisfaction giving back to their communitythrough volunteer restoration work along the Duwamish.BECU recognized the significance of their employees’enthusiasm for restoration work. They approachedForterra and the City to build upon that foundationof community stewardship and get the Challenge offthe ground.When all is said and done, the Challenge will restore150,000 square feet of riverbank along 1.5 miles of theDuwamish River. Much of the Duwamish River’s shorelineis overgrown with invasive plants such as Himalayanblackberry that have choked out native vegetation. Theseinvasive species are destroying vital habitat for salmonand other native wildlife and make it more difficult forTukwila’s workers and residents to enjoy the river. Thework accomplished through the Challenge will help makethe Duwamish that much more valuable for wildlife andthe Tukwila community alike.BECU committed $10,000 to the Challenge and isproviding staff time to assist other businesses withhands-on restoration projects. Drawing on our yearsof expertise, Forterra is designing and guiding theshoreline restoration. The City of Tukwila is providingFORTERRA.ORGRepresentatives from the C 3Founding partners on stage at the Conservation Awards Breakfast. Photo by Laura Marchbanks
staff resources and funding for invasiveplant removal, new plantings and ongoingmaintenance.The Challenge officially got underway onSeptember 14th with a restoration event atBECU’s campus along the Duwamish. A greatgroup of employees and other volunteersjoined Forterra, BECU and the City to removeblackberry and lay down sheet mulch.Looking forward, there will be regularvolunteer events to further the restorationgoals of the Challenge. In addition, theChallenge partners will continue to reachout to and encourage the Tukwila businesscommunity to give back by joining the effortto restore their river.Carbon Capturing CompaniesLike the Duwamish Shoreline Challenge,the C3 program is a terrific example of thebusiness community not only recognizing theirreplaceable value of our region’s environment,but leading an effort to protect and enhanceit. Kicked off at this year’s ConservationAwards Breakfast, C3 gives Washington-basedcompanies the opportunity to mitigate theircarbon footprint by providing funding to plantnative trees. Forterra will purchase nativeconifer trees and distribute them to trustedpartners who plant them in protected publicspaces and care for them as they grow. Thesetrees will sequester thousands of tons of CO 2over their lifetime.Once a participant joins C3, they calculatethe carbon emissions for all or part of theirbusiness operations, look for ways to reducetheir footprint and then provide funding toplant native conifer trees to mitigate theirremaining impact. Forterra and a team ofadvisors will select which projects have theappropriate merits for ensuring the trees areplanted properly and cared for over the longrun. Businesses who want to take an even morehands-on approach to the process will have theopportunity to have their employees take partin the tree plantings themselves.The program was launched with 14 foundingpartners including Pearl Jam, the SeattleSounders FC, the Seattle Seahawks, theSeattle Mariners, Outdoor Research, MollyMoon’s Ice Cream, Woodland Park Zoo, CherryStreet Coffee, Glassybaby, Stream Real Estate,GLY Construction, CleanScapes, the SeattleAquarium, and Forterra. Since the launch,Bear Mountain Capital, Mnerva Labs, Keeny’sOffice Supplies and NuBe Green joined as2012 participants.Pearl Jam guitarist Stone Gossard was a majordriving force in the creation of C3. He and theband worked with Forterra previously to offsetthe carbon impact of their 2009 world tourin a similar manner. Building on his positiveexperience and desire to make a valuableimpact on his region Gossard proposed thatForterra offer other businesses the sameopportunity to do right by the environmentand themselves.“Pearl Jam recognizes that reducing yourenvironmental impact is an important businesschoice,” said Gossard. “We hope that otherbusinesses are inspired to join us in offsettingtheir impact through C3. Until the businesscommunity and consumers step up, the issueof climate will be kicked down the road tofuture generations.”2012 C3 participants purchased more than5,000 trees to capture over 25,000 tons ofcarbon. Looking forward, we expect even moreenvironmentally-conscious businesses to join C3,expanding the program’s impact and makingour region’s environment that much stronger.When we talk about how special this regionis, we often focus on our amazing wild lands(and with the <strong>Cascade</strong>s and Olympics andPuget Sound and so much more, who canblame us?). But, programs like the DuwamishShoreline Challenge and Carbon CapturingCompanies are a perfect example of anotherway this region is truly unique. We havemajor businesses and corporations not onlyinterested in making a tangible impact ontheir local environment, but taking the lead indoing so. That is special and one of the reasonsbroad partnerships have always been a criticalelement in Forterra’s mission and success.13WINTER 2012