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The State and Future of U.S. Forestry and the Forest Industry (May ...

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Chapter 1Trends <strong>and</strong> <strong>Future</strong> <strong>of</strong> U.S. <strong>Forest</strong> Products Markets3IntroductionEmerging from a recession that depressed some marketsto levels that equaled <strong>the</strong> Great Depression, <strong>the</strong> neartermfuture for U.S. forest products markets is generallyoptimistic. <strong>The</strong> longer-term future suggests bothopportunities <strong>and</strong> challenges.<strong>The</strong> markets into which U.S. forest products can be senthave never been more diverse <strong>and</strong> interconnected. <strong>The</strong>seinclude both domestic <strong>and</strong> foreign markets. <strong>The</strong>y alsoinvolve an exp<strong>and</strong>ing range <strong>of</strong> market opportunities, bothfor traditional, as well as newly emerging, products. Fortraditional forest products, <strong>the</strong>se markets will also inviteincreased competition from alternatives to wood-basedmaterials.Priority Trends <strong>and</strong> Issues <strong>of</strong> ConcernEach <strong>of</strong> <strong>the</strong> major or emerging markets for U.S. forestproducts appear in a slightly different situation as to <strong>the</strong>near term future, <strong>and</strong> with somewhat different issues <strong>of</strong>concern involving longer-term economic health.Paper <strong>and</strong> PackagingSingle Family 16%O<strong>the</strong>r 10%Packaging<strong>and</strong> Shipping14%Total Use = 3,903 x 10 6 ft 3O<strong>the</strong>rManufacturing8%Multifamily 2%Mobile Homes 1%Residential Repair<strong>and</strong> Remodeling27%NonresidentialBuildings 11%Nonresidential O<strong>the</strong>r 3%FurnitureManufacturing8%In <strong>the</strong> paper <strong>and</strong> packaging area, markets continue to improve. Much <strong>of</strong> <strong>the</strong> increasing dem<strong>and</strong> is driven byemerging markets in China, Brazil, <strong>and</strong> India, as well as <strong>the</strong> recovery <strong>of</strong> more developed economies. Worldwidedem<strong>and</strong> for paper <strong>and</strong> paperboard is expected to rise at an average 2.4 percent annually. Yet, this overall growthbelies significant changes happening within <strong>the</strong> segment. Newsprint is expected to continue declining at about 5percent per year with printing <strong>and</strong> writing paper slipping by 3 percent.Despite <strong>the</strong> rise <strong>of</strong> a digital world, paper remains a critical necessity. It is on <strong>the</strong> rise as a green alternative topetroleum-based packaging. Research <strong>and</strong> innovation continue through product improvements, such as strongercorrugated boxes, as well as <strong>the</strong> development <strong>of</strong> new products.Areas <strong>of</strong> concern include how to enhance incentives to increase <strong>the</strong> raw material supply, create a more predictableenvironmental regulatory environment for manufacturing, engage new partnerships for resource sustainability, <strong>and</strong>create a mechanism (for example, through a commodity check-<strong>of</strong>f program) to engage <strong>the</strong> public more activelyabout <strong>the</strong> renewability <strong>and</strong> environmental values <strong>of</strong> paper products.Hardwood Lumber ProductsMarkets in <strong>the</strong> hardwood lumber sector are improving slightly, but still down 40 percent from <strong>the</strong>ir high point in<strong>the</strong> late 1990s. Full emergence from <strong>the</strong> recession will not likely restore <strong>the</strong>se market highs due to a diminishedworkforce, timber supply restrictions, <strong>and</strong> tighter credit for expansion. <strong>The</strong> nature <strong>of</strong> <strong>the</strong> markets has also changed.In <strong>the</strong> 1970s, 68 percent <strong>of</strong> <strong>the</strong> hardwood market consisted <strong>of</strong> non-industrial uses. By 2012, this ratio reversed,with 61 percent <strong>of</strong> <strong>the</strong> market consisting <strong>of</strong> industrial uses. Never<strong>the</strong>less, <strong>the</strong> markets are expected to continue toimprove, albeit gradually.Areas <strong>of</strong> concern include <strong>the</strong> need to maintain <strong>and</strong> exp<strong>and</strong> <strong>the</strong> ban worldwide <strong>of</strong> illegally harvested timber(hardwoods are particularly susceptible to competition in world markets from illegally sourced material), <strong>the</strong>

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