2011 September/October Issue - Land O'Lakes Inc.

PROFILESPURINA CUSTOMER TESTIMONIALSSee the DifferenceAnimal owners participate in the Purina ® 60-Day ChallengeThe Purina® 60-Day See TheDifference Challenge is promotedas creating “a difference youcan see.” Since the Challenge waslaunched in March 2011, more than 30,000animal owners have enrolled at least one oftheir lifestyle animals – horse, flock, rabbit,goat, cattle and show animals – in the feedtrial. Owners across the country are redeemingthe program’s coupons and reporting onthe weekly changes in their animals.Jenny Ley, who lives on a six-acre farmin Loganville, Ga., enrolled her 23-yearoldAppendix quarter horse, JT, in theChallenge to rehabilitate him after reclaiminghim from another owner.Jenny Ley and her 23-year-old Appendix quarterhorse, JT. Since enrolling in the 60-Day Challenge,Ley said JT is back to antics exhibited in his youth.“JT and I spent many years together andare old friends, so it tore my heart out tosee him in poor condition,” said Ley. “Hishooves and hair were dry and brittle, and hisribs were visible because he was so thin.”Under Ley’s care, JT gained weight over afew months but still had challenges.“His coat didn’t have a bloom and wasn’tlustrous or soft,” said Ley. “A friend whoboards horses changed her entire stableover to Purina® Strategy® GX horse feedand talked about how significant the differencewas and how she was able to discontinuesupplements. So I signed up forthe 60-Day Challenge.”Ley said JT is back to antics exhibitedin his youth. “He bucks and frolicsand squeals with enthusiasm when I turnhim out,” she said. “His coat has a goodbloom, and I’m showing him again. We’rein first place in our local riding club.”Horses occupy much of Paula Walker’slife, too. Walker, of Inola, Okla., ownsfour horses, was a veterinary technicianfor 27 years, and is a groom for a UnitedStates Dressage Federation instructor. As agroom, she closely inspects horses and hasseen the difference the right feed makes.“Purina feeds provide forage, fat androughage instead of grain,” said Walker.“Thinness is a symptom of inadequate nutrition,which affects energy and performance.When you provide a complete feed,horses get proper nutrition, and it shows intheir coat, hooves and temperament.”Walker favors Purina® Equine Senior®horse feed and feeds it to all of her horses.“Purina does the research. There’s no need tomess around with their formulas,” she said.Jamie Badgley agrees that the right feedmakes all the difference. She has 5-yearoldfainting goats, siblings Azeezah andAbu, and they are fed Purina® Goat Chow®“When I fed them a generic product, halfthe feed went uneaten, and I had to usesupplements,” she said. “It was a waste ofproduct and money because it didn’t nourishor please my goats.”Badgley, who lives in Marinette, Wis.,said she noticed changes about 50 days afterstarting the Challenge. “Their hair gotsmoother, silkier and shinier, and they weremore energetic and interactive,” she said.“Their appetite is much better than it used tobe, and they eat all their feed. They just seemmuch happier, and that makes me happy.”The Purina® 60-Day See The DifferenceChallenge continues through October.Challenge participants also can enroll in thePurina DifferenceRewards loyalty programto receive future feed savings offers. Todate, more than 1.2 million lifestyle animalsare enrolled in the loyalty program. !To Learn MoreTo learn more about the Purina 60-DaySee The Difference Challenge and toread testimonials from animal ownerswho are seeing the difference, visitwww.PurinaDifference.com.8 growingtogether www.landolakesinc.com