CANCER INCIDENCE BY SITE

Report from the Assistant Vice President of Oncologic and Women’s Health Service LinesThe mission of the SJH Cancer Program is to provide comprehensive cancer services that lessen theburden of cancer on our community. This mission was the driving force behind the recent developmentof our three-year Oncology strategic plan. This plan serves as a roadmap for the growth anddevelopment of the Cancer Program, ensuring that we remain focused on our core values as we balancethe acquisition of innovative technology, new treatment options, and clinical research with increasedregulatory oversight, decreased reimbursement, and most importantly—the needs of our patients.SJH recognizes the value that the Cancer Program brings to the organization as a whole, as well as thevalue it provides to the community—enabling patients to receive quality cancer care, complete withaccess to the latest technology and clinical research, close to home.Specifically, the Oncology Strategic Plan outlines systemic advances along five fronts—overall programdevelopment, advancements that touch multiple types of patients, and four tumor sites that create thegreatest burden for our community in terms of their overall prevalence. Targeted advancement in eachof these areas is critical to achieving the mission of the SJH Cancer Program. The following is a briefsummary of initiatives included in each target area.Overall Program Development – Acquire new equipment to expand the treatment options available topatients. Develop long term plan for continuation of patient support services. Recruit sub-specialtyphysicians to strengthen the surgical oncology program.Breast Center- Enhance patient navigation process. Pursue national accreditation as a breast center.Continue to expand diagnostic/screening technology.Colorectal Cancer – Explore enhanced access to screening and diagnostic technology. Organizeawareness campaign in collaboration with primary care physicians.Lung Cancer – Revitalize smoking cessation program. Develop coordinated, multi-disciplinary programincluding support services.Genito-Urinary – Enhance patient navigation process. Explore expanded treatment offerings, includingholistic approaches to supplement traditional treatment.The 2010 opening of the expanded Frank and Edith Scarpa Regional Cancer Pavilion represents asignificant strategic investment for South Jersey Healthcare and provides us with an optimal foundationfrom which we can continue building our program and further our goal of changing medicine andchanging lives.Michelle Marshall, MBA