Digital Europe: Diversity and Opportunity - Let's Go Connected

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"reinforce" their position and to co-ordinate. French FTA broadcasters arediscussing plans for a joint online platform.Figure 41 lists the internet-based VOD services for the main broadcasters in theEU5. Catch-up TV VOD services based in the UK, France and Italy are generallyblocked to access from online users in other markets, but Germany and Spain havemore open regimes.Figure 41: Broadcaster internet VOD services in EU5CountryBroadcasterInternet VODproductGeo-restrictions*UK BBC BBC iPlayer BlockedITV ITV player BlockedChannel 4 4oD BlockedChannel 5 Demand 5 BlockedSky Sky Anytime+ BlockedFrance M6 M6 replay BlockedCanal+ Canal+ player OpenTF1 MyTF1 BlockedFrance Televisions Pluzz BlockedArte Arte VOD BlockedSpain Canal+ Canal+ Yomvi BlockedTelecinco mitele BlockedCuatro mitele OpenLa Sexta La Sexta On OpenAntena 3 Modo Salon OpenTVE A la Carte OpenGermany RTL Television RTL Now OpenDas Erste Das Erste Mediathek OpenZDF ZDF Mediathek OpenSat.1 Sat.1 OpenProSieben.1 Maxdome BlockedVox Vox Now BlockedArte Arte VOD BlockedItaly Rai Rai.tv BlockedMediaset Mediaset Premium Blocked*Accessibility outside of domestic service country[Source: Enders Analysis based on company sites]44 | 53 Let’s Go Connected 8 May 2012
In relation to SVOD entrants seeking to launch services, broadcasters havesignificant advantages such as their relationships with rights holders, the scale oftheir businesses and, in the case of pay-TV operators, direct customerrelationships (which is important for billing VOD). Rights holders regard SVODentrants as no different from other would-be purchasers of their content: theymust pay a market rate and provide a secure environment for content. Even if thewindows cease to be an issue, it does not necessarily follow that existing videoaggregators (i.e. leading TV channels) will be supplanted. The non-linear worldalready has strong existing content aggregators: the FTA and pay-TV operators.In our view, major television players (pay and FTA commercial and publicly fundedbroadcasters) are likely to remain the dominant providers of licensed VOD servicesin the future. However, major ‘pure play’ VOD entrants such as Netflix andYouTube will gradually gain share.Transactional VOD (retail and rental)The pay as you go video market has its roots in the physical video market. Back inthe mid-2000s it was argued that consumers buying or renting videos in storeswould be too happy to migrate their purchasing habit online, however this ishappening at a much slower pace than expected.There are three sets of reasons for the slow migration. The first regards sellthroughvideo. Consumers appear reluctant to buy an electronic version of a filmor a series without any physical support. Also, it is currently not possible to makeelectronic sell-through (EST) transactions on pay-TV platforms because set-topboxes are not designed to store programmes permanently or to transfer them on aseparate support (such as USB key or disc).If EST met resistance from consumers, it had been assumed that physical videorental could migrate without problem to VOD, as it is both more convenient to theconsumer and allows in theory a broader choice of titles than a brick and mortarstore. But in Europe physical rental has historically been much smaller than in theUS, notably for the lack of national chains of stores in most countries leaving onlya relatively small market that could, in theory, migrate to VOD.Then pay-TV operators emerged as the main platforms for VOD because theyalready have a direct connection to the TV set and a billing relationship with thecustomer (facilitating the transaction). However, electronic programme guides(EPGs) on TV screens and remote controls used to navigate them have provedbarriers to effective selection and width of offering. Also, up to 2010 in mostcountries, right holders insisted on releasing films on discs earlier than on VOD,advantaging the former (and its high margins) over the latter.Today, the largest operators of VOD transactional ‘stores’ are typically pay-TVoperators on cable or IPTV. Web-based operators have gained some tractionunder the leadership of Apple’s iTunes. We note, however, that iTunes is designedprimarily to support Apple’s hardware sales by enhancing the consumerexperience. The fact that web-based VOD is operated from a PC gives it anadvantage over the TV set in terms of interactivity and ease of use, but puts it at adisadvantage in terms of the quality of viewing, unless users connect their TV setsto the web or to their PC. Internet-connected TV sets are on the market, and weexpect their adoption to grow, facilitating viewing of web video content.45 | 53 Let’s Go Connected 8 May 2012
Page 1 and 2: Digital Europe: Diversity and Oppor
Page 3 and 4: Digital musicMusic was the first di
Page 5 and 6: Each of these platforms uses its ow
Page 7 and 8: Historically, expenditure devoted t
Page 9 and 10: few with a proficiency in English.
Page 11 and 12: E-commerce adoptionThe share of the
Page 13 and 14: State of e-commerce enablersInterne
Page 15 and 16: High-speed broadband connections, e
Page 17 and 18: Mobile devices: smartphonesThe laun
Page 19 and 20: card information, thus helping the
Page 21 and 22: Digital piracyOverviewDigital pirac
Page 23 and 24: Digital piracy: the need for legal
Page 25 and 26: system would fall afoul of the key
Page 27 and 28: A study reports that HADOPI has had
Page 29 and 30: Supplying digital cultural products
Page 31 and 32: The location of suppliers of digita
Page 33 and 34: The advancement of digital music va
Page 35 and 36: interactive webcasting may be ad-su
Page 37 and 38: Figure 34: Availability of iTunesCo
Page 39 and 40: In the five years between 2005-2010
Page 41 and 42: VOD revenue modelsThe main revenue
Page 43: channels and offered on catch-up TV
Page 47 and 48: order to attract advertisers, so fa
Page 49 and 50: ebooksUnlike the other categories d
Page 51 and 52: Finally, over the next five years w
Page 53: Hence, we believe that Amazon has p

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