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RUGGED andRELIABLEYou needn’t worry about treating <strong>ALEXA</strong> gently. ARRI has almost a centuryof experience manufacturing professional equipment that is robust enoughto be used in the most demanding environments; day after day; shot aftershot. With the same build quality that took ARRI film cameras to thesummit of Everest and even on board the Space Shuttle, <strong>ALEXA</strong> will neverstop shooting before you do.14
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