The Nazarene World Mission Society

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98 / Mission to the World5- to 15-minute local "tags" being added to the regular broadcast.At one time 800 local Latin American stations of all sizes werelisted as carrying "La Hora Nazarena." In return for airing the program,the stations were allowed to keep the tapes and reuse them fortheir own purposes. A survey revealed, however, that many of themhad not been running the program at all. They had signed up merely toreceive the free tapes, which were valued anywhere from $15.00 to$50.00, depending on the country. It was necessary to make up aselected list of 350 stations, each of which were put under contract.There was no loss of total coverage as "La Hora Nazarena" blanketedthe entire Hispanic world.The lack of indigenous flavor in the music became an increasingproblem, so tapes of locally recorded singers and instrumentalistswere obtained and dubbed in at the Kansas City studios.Finally, in 1980-81 the so-called Costa Rica Experiment made theSpanish broadcast truly indigenous. Juan Vazquez Pla of Puerto Rico,who had joined the faculty of the Seminario Nazareno de las Americasin Costa Rica in 1978, was a specialist in radio communications. Tocapitalize on his expertise, his contract was modified to allow himtime to travel throughout Latin America, training, advising, and encouraginglocal groups in the use of radio and other media. He gatheredtapes of musical groups and messages by local pastors andchurch leaders. From these he put together programs for use throughoutthe area. In 1981 production was shifted from Kansas City toCosta Rica, and the program took on a distinctively Latin flavor. Inaddition to "La Hora Nazarena," 175 spots of 30 to 90 seconds eachwere produced and two daily 5-minute programs developed, onebeamed to youth and the other addressing family concerns. Also 16subjects covering the entire ministerial course of study were being puton videotape for home study, the entire series scheduled for completionby 1988.In 1968 another Latin language was added when the Portugueseprogram, "A Hora Nazarena," was launched. Its target was the 100million people around the world who spoke that language, not only inPortugal itself but also the Cape Verde Islands, the Azores, Brazil,Mozambique, Angola, and other former Portuguese colonies. All werecovered by TWR's transmitters, but many local stations also carried theprogram.Missionary radio played an ever-increasing role in the church ' sworld outreach. Missionary personnel began to be specifically as-
World Mission Radio / 99signed to this phase. In Africa, for example, programs were developedin six principal languages or vernaculars—Zulu, Afrikaans, Sotho-Pedi, Shangaan, Tswana, and simplified English. The regular English"Showers of Blessing " and Portuguese "A Hora Nazarena" were alsoused.The key leaders in this African development were missionariesBill and Sherrill Wagner. When they went to the field in 1977, theytook with 'them excellent equipment, including portable recorderswith which much local material, both music and speaking, could betaped on location. Besides the powerful TWR transmitters in Swazilandand other major outlets, many local stations aired the programs.In 1981 a well-equipped permanent studio was completed near theAfrica regional headquarters in Florida, Transvaal. From there theextensive Bible studies and other follow-up programs were also directed.In Japan, under the leadership of Bart McKay, a 15-minute radioprogram was developed as early as 1956 and received wide acceptance.In 1982, however, new government regulations forced achange in format in which the Nazarene program became a 10-minute segment of a five-hour-long regular national broadcast.In India a Marathi program, "Tilak and Christ, " was begun in themid-1960s. This capitalized on the popularity of the famous Indianpoet/philosopher Tilak. It was broadcast principally from Sri Lanka. Aradio correspondence course of 24 lessons was developed, withbetween 5,000 and 6,000 participants. M. V. Ingle was the leader inthis diverse ministry. With the opening of work in South India, aTamil language broadcast was begun. In 1981 two special Tamil programswere added, one for adults and one for children. Heading upthis radio work was Ezekiel George.The Philippines presented a difficult challenge because of the 47dialects spoken there besides the official English and Tagalog. In thelate 1970s and early 1980s radio programs were produced in 7 ofthese dialects. In conjunction with these, a 15-lesson correspondencecourse was developed in which over 5,000 listeners participated. TheFar East Broadcasting Corporation was very cooperative, granting theuse of its studios as well as its transmitters.The Italian broadcast, "L'Hora Nazarenes" began in 1973 withprograms being produced in Rome. Radio Monte Carlo (TWR) wasthe principal broadcast outlet, but a number of local FM stationsthroughout the country carried the program as well.
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The Nazarene World Mission Society

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