Now More Than Ever - Reading Is Fundamental

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16emPloyeeProfilePeter Pateldirector of inforMation SYSteMSreading iS fundaMentalWaShington, d.c.At RIF, even small amounts of money canmake a tremendous difference in the lifeof a child. That’s why technology is soimportant—it allows both volunteers and RIFemployees to work more efficiently, therebysaving money. What I do is behind the scenes,but my reward comes in knowing that whatI do gives our coordinators more time to focuson what matters most: helping kids to discoverthe joy of reading.Gift of Reading Gala HonorsVolunteers and CorporationsBefore a distinguished audience, Reading Is Fundamentalstaged its third annual Gift of ReadingAwards Gala on September 27, 2007, when it wasannounced that Capital One, a lead sponsor of theprogram, would sponsor a Family of Readers programat one site. Themed “Behind Every Book Is aStory,” the black-tie event honored three organizations—Verizon,Kiwanis International, andThe Washington Post—for their ongoing contributionsto children’s literacy.RIF’s gala program also featured presentationsfrom recipients of the 2007 Anne RichardsonRIF Volunteer of the Year Award (VOYAs) (seepage 15). These three coordinators spoke abouttheir experiences distributing books to disadvantagedchildren and the impact RIF has hadon the children in their communities. EachVOYA winner was also delighted when it wasannounced that Capital One, a lead sponsor ofthe program, would sponsor a Family of Readersprogram at one site of each VOYA’s RIF program.An Important Message to ParentsIn RIF’s new public service campaign, various read-ing role models help remind parents of theimportant role they play in nurturing the languageskills of their young children. In a radio spot broadcaston stations targeting African-Americans, BenCarson, M.D., a world-renowned pediatric surgeon,tells how he struggled with reading. In a spot airingon Spanish television, Neida Sandoval, a popularUnivision newscaster and mother of twins, talksabout how reading to young children preparesthem for success in school.RIF in the NewsIn 2007, RIF local programs, national initiatives,and partner promotions helped generate morethan 1,100 news mentions in print, broadcast, andonline outlets. Overall, this news coverage translatesinto nearly 152 million “impressions”—a term used to evaluate the impact of promotionalexposure. With the launch of the RIF MulticulturalLiteracy Campaign, RIF increased its outreachto news outlets reaching African-American,Hispanic, and Native American households.Celebrating Myriad CulturesIn support of RIF’s multicultural literacy initiative,we added a new section to the RIF Reading Planetwebsite (www.readingplanet.org). Aptly titled“Heritage Shelf,” the section debuted in May 2007to showcase National Asian/Pacific American HeritageMonth. Since then, RIF has celebrated threeother heritage months—Caribbean American,Hispanic American, and American Indian—withcultural resources, books, games, music, videos,and downloadable activities.r e a di ng is f u n da m en ta l
4.6 millionchildren selected 16million RIF books lastyear to keep as their own.
Page 1 and 2: Now More Than EverANNUAL REPORT 200
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Page 5 and 6: 6r e a d i n g is f u n d a m e n t
Page 7 and 8: 19 % increase in numberRIF served l
Page 9: COORDINATORProfile14Daniel PerezCo
Page 13 and 14: Individual Donors22r e a d i n g is
Page 15 and 16: Summary Balance Sheets As of Septem

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