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5.2 Objectiv e and Goals of Study ProjectCARD Ban k i s committe d t o avoidin g a missio n drif t whil e equall y committe d t oemploying a commercia l approac h t o it s microfinanc e operations . Empowerin g th e poor ,particularly women thru upholding the cor e values of competence, cultur e of excellence, famil yspirit, stewardshi p an d simplicit y i s CARD' s steadfas t goa l . Hence i t is committed to a long -term strateg y tha t wil l brin g th e socio-economi c empowermen t o f it s client s throug h th eprovision of microfinance products and services in a sustainable manner 11 .The projec t goa l i s t o hel p th e client s i n smoothin g thei r incom e throug h continuou sproductive investment , an d eventuall y increas e clien t retentio n rat e toward s operationa l an dfinancial efficienc y o f CARD Bank . Th e new credit line will enabl e th e client s to acces s loanwindow in time of cash need such as emergencies, calamity , as well a s business fo r them not tohave resort t o multiple borrowing. They will b e able to run their business continuousl y and takeadvantage of the opportunities for seasonal income generating activities. Also , clients will avoi ddipping from thei r business capita l by the availin g propose d credit line even for non-enterpris eexpenses.The introductio n of th e propose d projec t als o aim s a t establishin g CAR D Ban k competitiv eadvantage in providing responsive service s an d product s t o clients . Eventuall y this projec t i sexpecting clien t satisfactio n tha t wil l maintai n higher clien t retention an d expande d outreach .The propose d produc t i s envisione d t o provid e bette r service s a t lowe r operationa l cos t an dhigher return for CARD Bank.The stud y projec t wa s create d t o loo k forward , implement, an d reac h th e followin g goal s an dobjectives:Goal:To increas e the operational and financial efficienc y of CARD Ban k San Pablo BranchObjectives:1) T o provide advanced clients with continued financial service s2) T o increase client retention rate of the branch3) T o desig n a flexibl e loa n produc t base d o n th e resul t o f pilo t tes t an d recommen d t omanagement fo r institutional roll-out11Alip , J.A. , 2002 . Commercialization of Microfinance: Cas e Study of CARD Rura l Bank18
Activities:1) Selecte d microfinanc e client s have been provided with financial services accordin g to thei rneeds.2) Conducte d assessment of the financial service s provided for the selecte d clients .3) Identifie d th e specifi c design an d terms of the financia l services an d products tha t can helpthe clients to continuously gain economic benefits .4) Assessmen t o f the produc t performanc e durin g the pilo t phase to refin e th e syste m fo r th efinal desig n to be recommended t o the Boar d of Directors for final roll-out.5.3 Logi c Mode lThe project inpu t will b e an open credit line with new features based o n clients' demandswhich wil l b e give n t o selecte d client s durin g a pilo t tes t period . Afte r th e pilo t test , th eprototype produc t wil l b e refine d int o a final product . Afte r which, recommendation fo r finalroll-out will b e presented to the management.19
Page 2: iiAcknowledgementI would like to ex
Page 5 and 6: VList of Tables:TABLE1. Classificat
Page 7 and 8: AbstractPoverty is more often a cyc
Page 9 and 10: 2. Problem StatementApproximately 5
Page 11 and 12: encourages processe s tha t lea d t
Page 13 and 14: households economic resources an d
Page 15 and 16: and BSP tend t o confirm MCPI 3find
Page 17 and 18: 4.3.1 Methodology : Focus Group Dis
Page 19 and 20: climbs 100 % or even triples or qua
Page 21 and 22: highly drive n and encourage d b y
Page 23: 5.1.4 CAR D Bank , A Microfinance-o
Page 27 and 28: Glenda Magpanta y the new produc t
Page 29 and 30: 6.5 Collectio n ProceduresPayment o
Page 31 and 32: 7. Monitorin g and Evaluatio n7.1.
Page 33 and 34: 7. 6 Expected OutcomesTable 5: Prod
Page 35 and 36: BibliographyAlip, J.A.B . (2002) .

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