2011 NBCC Conference Program - National Breast Cancer Coalition

(continued...)WorkshopsBlogging, Tweeting and BeingLinked InArlington RoomCreating Advocacy Networksin Your CommunityConference Theater6th Annual AdvocateChallengeSaturday, April 306:30pm – 9:30pmNBCC thanks everyonewho is participating in thisyear’s Annual AdvocateBowling Challenge! Manyof you have contributedto make this fundraisera great success.But it’s not too late tosign up! Visit the NBCCMembership table insidethe Exhibit Hall by 3:30pmon April 30, to sign up as abowler or cheerleader! Youstill have the opportunity toregister for this event andjoin in the fun!Monday, May 22:15pm – 3:45pmSession #3:Workshops for "Developing the ToolsNeeded to Activate Advocates onBreast Cancer Deadline 2020®"Strategies for Effective LobbyingLincoln RoomGet advice from congressional staff, professional lobbyistsand experienced activists on ‘how to get your foot in thedoor’, handle difficult situations and effectively achievethe goal. Hear highlights of some of NBCC’s past legislativevictories, as well as its current legislative priorities. Explorehow the legislative process really works. (Attend “Nuts andBolts of Congress” prior).Moderator: Jennifer Berzok, JD, NBCC Women’s HealthConsultantSpeaker: TBDChanging the Conversationon Capitol HillWashington Room BFind out how to effectively discuss Breast Cancer Deadline2020® with your members of Congress and their staffs,respond to potential questions they may ask, and keep theconversation going once you have left Washington, DC.Moderator: Dana Richter, JD, NBCCSpeakers: Irene Bueno, JD, NVG, LLC; Marlene McCarthy,HLD, Rhode Island Breast Cancer CoalitionInfluencing the Process: Being anEffective Consumer RepresentativeJefferson RoomFind out about the essential role consumer representativesplay in our health care system, why the role is so vital and howto be an effective participant. Get first hand guidance andadvice from those who have served in this important role.Moderator: Beverly Canin, Breast Cancer OptionsSpeaker: Christine Bechtel, MA, National Partnership forWomen and Families; Joy Simha, Young Survival CoalitionWhether you’re blogging, tweeting or updating your statuson Facebook, being linked in helps affect change—as longas the message is on target. Social media is a catalyzing toolfor all ages and “techKnowledgy” levels that helps changethe conversation. Be part of the shifting conversation onlineabout breast cancer and help us spread the word—breastcancer ends January 1, 2020.Moderator: Courtney Bugler, Young Survival CoalitionSpeakers: Geoff Livingston, Zoetica; Alan Rosenblatt,MA, PhD, Center for American Progress; Gayle Sulik, PhD,University of AlbanyCreating Local Breast CancerDeadline 2020® Action PlansFairfax RoomAchieving the goal of Breast Cancer Deadline 2020®requires national and local action. Learn how to create anaction plan and winning strategies to engage people in yourcommunity in ways that will help us reach our goal.Moderator/Speaker: Kathleen Harris, Wisconsin BreastCancer CoalitionSpeaker: Vernal Branch, Virginia Breast Cancer FoundationChanging the Conversationin the Scientific CommunityWashington Room ADiscussing Breast Cancer Deadline 2020® within thescientific community—among researchers, clinicians,scientific policy makers presents a unique set of challengesfor advocates. But it is essential to be effective at changingthe conversation if we are to move towards accomplishingthe goal of ending breast cancer by 2020. Learn how toinitiate these key dialogues using an evidence-based,systems approach and an advocate perspective.Moderator: Alice Yaker, JD, SHARESpeakers: Molly Mead, EdD, MBA, Amherst College ; DianePalmieri, PhD, National Cancer InstituteChanging the Conversationin the MediaPrince William RoomThe media plays an important role in the way we perceiveimportant issues, including our beliefs, values and traditions.The general public’s perception about breast cancer is thatit’s something we need to dress up in pink every October.It’s time to reframe the debate. Learn the powerful role youcan play in reframing the conversation about breast cancerin the media.Moderator: Ivis Febus-Sampayo, Latina SHARESpeaker: Peggy Davies, Media RelationsBreast Cancer Deadline 2020® is a call to action andengagement by everyone dedicated to ending the disease.Learn how to organize and mobilize locally around thiscommon purpose. Gain knowledge, advocacy strategiesand organizing skills required to change the conversationand move individuals and groups to action towards the goalof ending breast cancer by January 1, 2020.Moderator: Sharon Ford Watkins, MSW, NBCCSpeakers: Christine Norton, MA, Minnesota Breast CancerCoalition; Kathy Zeitz, JD, Bossom Buddies Inc.From Campus to Congress:Learning to be Effective BreastCancer AdvocatesRoosevelt RoomLearn about two NBCC Emerging Leaders programs,the College Initiative and College Ambassadors, both ofwhich further the goals of Breast Cancer Deadline 2020®while giving college students a unique, challenging andmeaningful learning experience. Get a broad overview ofthese exciting programs with time to ask about the nuts andbolts as you are interested. Learn how you can start and/orparticipate in these programs on your campus.Moderator: Kathryn Johnson, NBCCSpeakers: Jessica Henderson, PhD, Western OregonUniversity; Shira Sternberg, NBCC Emerging LeaderRaising Change: Funding BreastCancer Deadline 2020®Kennedy RoomCombine your skills as a breast cancer advocate with thecompelling story of NBCC’s deadline to end breast cancer andhelp raise funding for the important Breast Cancer Deadline2020® programs. If you believe in Breast Cancer Deadline2020®, then you can be a fundraiser. We’ll give you the toolsand show you how.Moderator: Karen Poliseno, C.A.R.E. AdvocatesSpeaker: Chris Stacey, Sapphire Consulting17