Current Opinion - Lippincott Williams & Wilkins

Current Opinion2010 Rates and Data• Laser proof must accompany all digital file submissions • Ads must becomplete and sized at 100% • Ad size needs to include necessary bleeds(minimum bleed allowance =1/8” each side) • All fonts and graphicsmust be embedded • Ads must be saved as high resolution for printpublication (600 dpi for images containing pictures and text, 1200 dpi forblack & white text) • Four color solids should not exceed SWOP densityof 280%, maximum 300% • Convert all RGB to CMYK • Color adsmust be accompanied by SWOP certified proof (Chromalin / Matchprint,Kodak Approval Proof, IRIS, etc.) • For additional digital submissioninformation, including distiller options for PDF files, please contact yourAdvertising Coordinator. If you need additional help or have a questionnot covered, please contact your Advertising Coordinator.■ CLOSING DATES: Reservations: The 15th two months prior tothe month of issue (i.e. Nov. 15th for Jan. issue).■ DISPOSITION OF MATERIALS: Material will be held for oneyear, then destroyed, unless otherwise specified by the advertiser.Current Opinion journals are the onlypublications that provide doctors withsystematic access to the most relevant papers,the latest developments, and the most reliableanalysis on all aspects of their medicalspecialty—bridging the gap between primarysource literature and daily practice.It’s easy to see why these ground-breakingjournals should be a part of your advertisingprogram…LOYAL READERSHIP—For more than 16 years, clinicians aroundthe world have trusted the Current Opinionpublications to cull the latest research andmost significant clinical developments in arange of specialties from more than 2 millionjournal articles published annually.INTERNATIONAL CIRCULATION—Because Current Opinion journals reacha worldwide audience, your ad provides aunique opportunity to broaden your markets.DISCIPLINE-SPECIFIC COVERAGE—Each Current Opinion journal focuses on aspecific specialty, allowing you to target youradvertising message to the audience you wantto reach.EXPERT COMMENTARY—Our readers trust the authoritativecommentaries and annotated references foundin Current Opinion journals to provide themwith solutions to their toughest professionalchallenges. There’s no better time to reachreaders in need of your product or service!ADDRESSESa) Contracts and insertion orders should be sent to: The Point ofDifference Phone:+44 (0) 20 8542 3200, Fax: +44 (0) 20 8543 3810,E-mail: pointofdiff@btinternet.comb) Send all printing materials to: Advertising Coordinator (Journal Title__________ issue), Lippincott Williams & Wilkins, 3rd Floor, 250Waterloo Road, London SE1 8RD, United Kingdom, Phone: +44 (0) 207981 0600.c) Send all inserts for Clinical Nutrition and Metabolic Care; CriticalCare; Gastroenterology; Hematology; HIV and AIDS; Nephrologyand Hypertension; Neurology; Obstetrics & Gynecology; Oncology;Ophthalmology; Pediatrics; Pulmonary Medicine and Supportive &Palliative Care; to: Markono Group, (Journal Title__________ issue), 21 Neythal Road, Singapore 628586, Singapore,Attn: Cecelia Niu, Phone: (+65) 6281-1118, Fax: (+65) 6286-6663.Send all inserts for Allergy and Clinical Immunology; Anesthesiology;Cardiology; Endocrinology & Diabetes; Infectious Disease; Lipidology;Organ Transplantation; Otolaryngology & Head and Neck Surgery;Psychiatry; Rheumatology and Urology to: COS Printers, (Journal Title__________ issue), 9 Kian Treck Crescent, Singapore 628875,Singapore, Attn: Faithe Ng.All insert boxes must have their own separate invoice and be markedwith the journal title and issue date.Sender is responsible for all costs (postage, VAT, fees, etc) associatedwith international mail. To ensure proper delivery please fill out allforms correctly. Any packages that are not pre-paid by the senderwill be refused. If you have any questions, please contact The Pointof Difference +44 (0) 20 8542 3200.