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IPPSA Conference Brochure - WSPP

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10, 200910:45 – 12:00SESSION 5The MarketQuestionQ12: Is Alberta ready to lift the Price Capand to what Level?Alberta’s price cap has remained fixed at 1996 levels.A host of other markets such as Texas, Australia andeven California have raised their caps while FERChas recently approved such an increase for operatingreserves markets. Alberta’s market would benefitfrom understanding what drove these changes andhow these markets are responding.Moderator: Willie Grieve, Chair,Alberta Utilities Commission• Kevin Kelly, Director,Division of Policy Analysis and Rule Making, FERC• Bray Dohrwardt, Senior Director,North American Government and Regulatory AffairsDirect Energy12:00 – 13:20Lunch, networking, trade showsponsored by ATCO Power Ltd andSimpson & Associates Executive Search Inc13:30 – 14:15KEYNOTE SPEAKER:The Guy on the FairwayQ13: Who am I? And why am I Here?David Feherty’s long, interesting journey inprofessional golf, including 10 titles world-wide, 5European titles and a spot on the 1991 EuropeanRyder Cup Team, came to an abrupt end in 1997.After seeing Tiger Woods hit one shot, he decidedimmediately that he had to find a different job. Hebecame CBS’s “Guy on the Fairway” and is nowone of the most insightful and funniest announcersin golf. <strong>IPPSA</strong> welcomes Mr Feherty to bring somecomic relief to our event.14:15 – 15:30SESSION 6The Next 15 YearsQ14: Will Electricity Restructuring proceedin North America, or will Forms ofRe-Regulation take Hold?Q15: What will Alberta’s Market look likein 15 Years?This panel will look forward into our industry’s futureand discuss how electricity markets in North Americacan be expected to change, addressing the significantissues facing Alberta’s market from the view of thekey players within it. The panel will review how openmarkets can compete for investment dollars comparedto regulated ones and examine the future constraintsfor IPPs including transmission, GHGs, policy, capitaland other technologies yet to come.Moderator: Jeff Collins,Host, The Calgary Homestretch CBC Radio• Karl Johannson, Senior Vice President,Power Commercial, TransCanada• Tim Grant, Assistant Deputy Minister, Electricity andAlternative Energy, Government of Alberta• Dale McMaster, President and CEO,Alberta Electric System Operator• Brett Gellner, Vice President,Commercial Operations, TransAlta CorporationAbout the<strong>Conference</strong><strong>IPPSA</strong>'s milestone 15th Anniversary<strong>Conference</strong> - “15 Years: 15 Questions”- reviews how far our market has comeand seeks to answer 15 residual questionsfacing our industry. These questions include:“Is electricity a commodity?” “How do weget transmission built?” “Is it time to liftthe price cap?” and “what can we learnfrom other markets?” among others. <strong>IPPSA</strong>invites you to join us for this special eventMarch 8-10, 2009!About <strong>IPPSA</strong>Independent Power ProducersSociety of AlbertaFounded in 1993, <strong>IPPSA</strong> represent Alberta'spower suppliers, power marketers and theirsupporting industries in the province'scompetitive power market.<strong>IPPSA</strong>’s vision is to promote an open, fairmarket for power suppliers in Alberta’scompetitive electricity industry.Please contact evan.bahry@ippsa.com formembership information.Speaker MaterialsAll speaker materials (summaries andbiographies) will be available on the<strong>IPPSA</strong> website www.ippsa.com fromMarch 10, 2009 onwards. The passwordto access this information will be releasedon-site at the <strong>Conference</strong>.SupportingOrganizationsAlberta Electric System OperatorTransAlta CorporationTransCanadaTwenty-Two Holdings Inc• David Feherty, CBS Sports Analyst and formerEuropean Tour, PGA Tour and Ryder Cup Player

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