Social eCommerce - Home

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Outline1. <strong>Social</strong> Networks and Online Communities2. Online Auctions3. <strong>eCommerce</strong> Portals8-13 8-14Online Auctions• Online auction sites among the most popular consumer-toconsumersites on the Internet• eBay: market leader• Several hundred different auction sites in the United Statesalone• Established portals and online retail sites increasingly areadding auctions to their sites8-15Defining and Measuring the Growth ofAuctions and Dynamic Pricing• Dynamic pricing– Airline tickets, coupons, college scholarships– Prices based on demand characteristics of customerand supply situation of seller• Many types of dynamic pricing– Bundling– Trigger pricing– Utilization pricing– Personalization pricing8-16
Defining and Measuring the Growth ofAuctions and Dynamic Pricing• Auctions: One form of dynamic pricing– C2C auctions• Auction house an intermediary– B2C auctions• Business owns assets; often used for excessgoods– Can be used to• Sell goods and services• Allocate resources• Allocate and bundle resources8-17 8-18• Liquidity• Price discovery• Price transparency• Market efficiency• Lower transaction costs• Consumer aggregation• Network effectsBenefits of Auctions8-19Risks and Costs of Auctions forConsumers and Businesses• Delayed consumption costs• Monitoring costs– Possible solutions include:• Fixed pricing• Watch lists• Proxy bidding• Equipment costs• Trust risks– Possible solution—rating systems• Fulfillment costs8-20
Page 1 and 2: COMP 6350 eCommerce systemsTeaching
Page 3: Ad spending on social networks (in
Page 7 and 8: • English auctions:Types of Aucti
Page 9 and 10: Seller and Consumer Behaviorat Auct
Page 11 and 12: Types of PortalsTwo General Types o
Page 13: 4. List and briefly explain three o

Social eCommerce - Home

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