Quantitative and qualitative methods used for analyzing destination ...
Quantitative and qualitative methods used for analyzing destination ...
Quantitative and qualitative methods used for analyzing destination ...
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5th International Conference on Applied Statistics, Bucharest, 2010Young(1999)quantitative<strong>qualitative</strong>imageprevious visitationimagesocio demographics: homecountry, culture, gender,household status, classstructured image usual residenceimageimageimageimageimageimageChen <strong>and</strong> Hsu (2000) quantitative structured desirability of<strong>destination</strong>trip-planning timeframebudgeted travelcostslength of tripBaloglu <strong>and</strong> Mangaloglu quantitative structured <strong>and</strong> image(2001)<strong>qualitative</strong>open-endedimageJoppe, Martin <strong>and</strong>Waalen(2001)quantitative<strong>qualitative</strong>previous place visitationprevious rain<strong>for</strong>est visitationfrequency of holidaying innatural environmentsnumber of days spent in theareastyle of travel (independent orguided)whether brochures were aprimary source of infoimage attributesimage attributesimage attributesimage attributesfamiliaritydemographics: age, gender,education, income, maritalstatusstructured important attributes origin of visitorslevel of satisfaction origin of visitorswith the attributesLeisen (2001) quantitative structured image intention to visitRittchainuwat, Qu <strong>and</strong> quantitative structured likelihood of repeat imageBrown(2001)travelSonmez <strong>and</strong>Sirakaya(2002)quantitative structured likelihood ofchoosing the countryas the next vacation<strong>destination</strong>cognitive, affective, <strong>and</strong>holistic image componentsReferences1. Babbie, E. (2004). The practice of social research (10th ed.). Wadsworth:Thomson.disponibilala:http://books.google.ro/books?id=QySynvetGQIC&printsec=frontcover&dq=The+practice+of+social+research&source=bl&ots=y3ohtgiiUH&sig=CkBn49qPubDUB8ogkvLZB8cs3O0&hl=ro&ei=Dj8jTLOQJJ-HOIqRnZcF&sa=X&oi=book_result&ct=result&resnum=3&ved=0CDIQ6AEwAg#v=onepage&q& =false2. Baloglu, S., & Brinberg, D. (1997). Affective images of tourism <strong>destination</strong>s.Journal of Travel Research, 35(4), 11-15.3. Baloglu, S. (1999). A path analytic model of visitation intention involvingin<strong>for</strong>mation sources, socio-psychological motivadtions, <strong>and</strong> <strong>destination</strong> image.Journal of Travel <strong>and</strong> Tourism Marketing, 8(3), 81–91.4. Baloglu, S., & McCleary, K. W. (1999). U.S. international pleasure travelers’images of four Mediterranean <strong>destination</strong>s: A comparison of visitors <strong>and</strong>nonvisitors. Journal ofTravel Research, 38(2), 144-152.6
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