of a capital good would be a robot welder in a factory,an oven in a bakery, or a computer in a highschool.Any good that lasts three years or more whenused on a regular basis is called a durable good.Durable goods include both capital goods, such asrobot welders, and consumer goods such as automobiles.A nondurable good is an item that lastsfor less than three years when used on a regularbasis. Examples of nondurable goods include food,writing paper, and most clothing items.ServicesThe other type of economic product is a service,or work that is performed for someone. Servicesinclude haircuts, home repairs, and forms of entertainmentsuch as concerts. They also include thework that doctors, lawyers, and teachers perform.The difference between a good and a service is thata service is intangible, or something that cannot betouched.ConsumersThe consumer is a person who uses goods andservices to satisfy wants and needs. As consumers,people indulge in consumption, the process ofusing up goods and services in order to satisfywants and needs.Economists knew that scarcity is required forvalue. For example, water was so plentiful in manyareas that it had little or no value. On the otherhand, diamonds were so scarce that they had greatvalue. The problem was that scarcity by itself is notenough to create value.UtilityIt turned out that for something to have value, itmust also have utility, or the capacity to be usefuland provide satisfaction. Utility is not somethingthat is fixed or measurable, like weight or height.Instead, the utility of a good or service may varyfrom one person to the next. One person may geta great deal of satisfaction from a home computer;another may get very little. One person may enjoya rock concert; another may not. A good or servicedoes not have to have utility for everyone, onlyutility for some.For something to have value, economistsdecided, it must be scarce and have utility. This isthe solution to the paradox ofvalue. Diamonds arescarce and have utility-and therefore they possessa value that can be stated in monetary terms. Waterhas utility, but is not scarce enough in most placesto give it much value. Therefore, water is lessexpensive, or has less value, than diamonds.Valu , Utility, .ndathIn economics, value refers to a worth thatcan be expressed in dollars and cents. Why,however, does something have value, and why aresome things worth more than others? To answerthese questions, it helps to review an early problemfaced by economists.Paradox of ValueAt first, early economists were puzzled by a contradictionbetween necessities and value called theparado:x ofvalue. The paradox of value is the situationwhere some necessities, such as water, have littlemonetary value, whereas some non-necessities, suchas diamonds, have a much higher value.Durable Goods Orders The Department of Commerce'sreport on durable goods orders highlightsthe number of new orders placed witlh domesticmanufacturers for goods intended to last overthree years. The report is divided into broad categories;these include defense, nondefense, andcapital and noncapital goods, Noncapital goodsare generally of the consumer spending varietyand 'Include automobiles and large appliances.Capital goods tend to be of the investment spendingnature, while defense goods indicate governmentspending.- - - - -----~-CHAPTER 1: WHAT IS ECONOMICS' 13
WealAnother concept is wealth. Wealth, in an economicsense, is the accumulation of those productsthat are tangible, scarce, useful, and transferable fromone person to another. Consequently, a nation'swealth is comprised of all items, including naturalresources, factories, stores, houses, motels, theaters,furniture, clothing, books, highways, video games,and even footballs.While goods are counted as wealth, services arenot because they are intangible. However, this doesnot mean that services are not useful. Indeed, whenAdam Smith wrote The Wealth ofNations in 1776, hewas referring specifically to the ability and skills ofa nation's people as the source of its wealth. Toillustrate, if a country's material possessions weretaken away, its people, through their skilled efforts,could restore these possessions. On the other hand,if a country's people were taken away, its wealthwould deteriorate.e Circular '0Activity0' EconoThe wealth that an economy generates ismade possible by the circular flow of economicactivity. The key feature of this circular flowis the market, a location or other mechanism thatallows buyers and sellers to exchange a certain economicproduct. Markets may be local, regional,national, or global. More recently, markets haveevolved in cyberspace, with buyers and sellers interactingthrough computer networks without leavingthe comfort of their homes.ador MarketsHow does this circular flow operate? As shownin Fjgure 1.3. individuals earn their incomes infactor markets, the markets where productiveresources are bought and sold. This is where entrepreneurshire labor for wages and salaries, acquireland in return for rent, and borrow money forinterest. The concept of a factor market is a simplifiedversion of the real world, of course, but itis nevertheless realistic. To illustrate, you participatein the factor market whenever you go to workand sell your labor to an employer.• IeNatural Resources Fertile land is a naturalresource and an item of wealth. Why are naturalresources considered part of the nation'swealth?arKetsAfter individuals receive their income from theresources they sell, they spend it in produd markets,markets where producers sell their goods and servicesto consumers. Thus, the money that individualsreceive from businesses in the factor marketsreturns to businesses in the product markets.Businesses then use this money to produce moregoods and services-and the cycle, through economicactivity, repeats itselfAs you can see from Figure 1.3, markets serve asthe main links between individuals and businesses.Note that money circulates on the outside, illustratingpayments for goods, services, and the factorsof production. The actual factors ofproduction, and the products made with these productiveinputs, flow in the opposite direction onthe inside.14 UNIT 1 FUNDAMENTAL ECONOMIC CONCEPTS