The Ethical Consumerism Report 2003 - The Co-operative

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However, in contrast, the total market share for ethical goods and services, as measured bythe EPI, is still less than 2 per cent. Whilst ethical consumers can act as innovators in gettingnew products to the market, for real progress to be made supply side influences orgovernment intervention may be required for some products and services to achieve massmarket adoption.Ethical Consumerism in the UK (2002)Description Spending Sub-totalFood (including Fairtrade & organics)£1,770mGreen Household Goods£1,473mPersonal Items (including cosmetics not tested on animals) £187mResponsible Tourism £107mGreen Housing Spend (including green mortgage repayments) £33mGreen Transport Spend (including grants for purchase of clean fuel vehicles) £21mCharitable Donations £3,309m £6,900mBuying for Re-use£1,255mEthical Boycotts£2,582mLocal Shopping£1,568mPublic Transport £162m £5,567mEthical Banking£3,886mEthical Investment £3,510m £7,396mTotal for 2002£19,863mOn the following pages we report, in more detail, on a range of the indicators highlighted here.6
Defining the Ethical MarketplaceSince 1999 the bank and nef have produced the Ethical Purchasing Index (EPI) to record andreport on UK sales of goods and services marketed as ‘ethical’. ‘Ethical’, in this context, isdefined as personal consumption where a choice of product or service exists which supportsa particular ethical issue – be it human rights, the environment or animal welfare.In defining ethics in this way, it has been understood that it may have resulted in anunder-reporting of the total contribution that ethical consumption makes to the UK economy.In response to this, the Ethical Consumer Research Association (ECRA) has beencommissioned to provide advice on what should be measured and reported upon. For 2002,this is based on ECRA’s ‘Ten Shopping Tips for the Ethical Consumer’ 1 (see table overleaf).Ethical Purchasing Index19992000Total Sales£4.8 billion£5.7 billion150125100Index2001£6.1 billion752002£6.9 billion501999 2000 2001 2002The EPI measures the growth in market share for ethical products. From a base line of 100 in1999 the Index stands up 30 points at 130 in 2002.1www.ethicalconsumer.org7
Page 1 and 2: The Ethical Consumerism Report 2003
Page 3 and 4: Contents4 Foreword5 Summary7 Defini
Page 5: SummaryIn 2002, the total value of
Page 9 and 10: FairtradeThe Fairtrade sector conti
Page 11 and 12: Personal ItemsMore than 8 out of 10
Page 13 and 14: Ethical Boycotts52 per cent of cons
Page 15 and 16: Further InformationPrevious EPI Rep

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