Electronic Retailer Buyers' Guide and Resource ... - Magazooms

Social Networking ResearchAccording to a recent report from eMarketer, social networking advertising revenues will continue to rise. Marketers looking to tap intothis channel should know that social network users tend to be more educated and lean toward female.Leading Social Networks, by Advertising Revenues, 2009-2010(in millions, percentage change and percentage share)eMarketer projects that Facebook will overtake MySpace as the leading social networking siteby advertising revenues, jumping from $428 million in 2009 to $608 million in 2010.Source: Cohen and Company, eMarketer2009 2010Fox Interactive Media (MySpace/other) $646 $630Facebook $428 $608Social networking total $1,075 $1,238% change 10% 15%% market share 5% 5%Demographic Profile of U.S. Internet Users Who Use Social Networks,March-April 2009 (by percentage of respondents)GenderHave Update Follow Use NoneFacebook Facebook people Twitter ofor or on to send theseMySpace MySpace at Twitter messagesaccount least onceper dayMale 45% 14% 5% 3% 54%Female 52% 18% 5% 2% 47%Age18-34 74% 29% 8% 4% 25%35-44 47% 17% 6% 5% 50%45-54 41% 10% 4% 1% 59%55+ 24% 3% 1% n/a* 76%Education levelHigh school or less 40% 14% 3% 1% 59%Some college 55% 18% 6% 4% 43%College graduate+ 52% 16% 6% 4% 47%Total 48% 16% 5% 3% 51%Nearly three quarters of U.S. Internet users age 18-34 have a Facebook or MySpace account.* =