C7 BLUEBIRD – Limited edition - Christopher Ward

C7 bluebird – Limited EditionO W N E R ’ SH A N D B O O K

INTRODUCTIONTime on your side...Your Christopher Ward watch has been designedand engineered by highly talented craftspeopleto ensure not only accurate and precisetimekeeping but also to bring a real pride ofownership that only luxury items of the highestquality can ever hope to deliver.You have made an investment, a good one,and the aim of this handbook is to help youmake the most of that investment during whatI hope will be a lifetime of ownership.ContentsTHE BLUEBIRD STORY 2–5CHRISTOPHER WARDand bluebird 6–7technical information 8–9operating instructions 10–25THE CW360 WATCH CAREPROGRAMME 26–27general information 28Christopher Ward1

A LEGEND IN TIMETHE Bluebird STORY100 years ago, Sir Malcolm Campbellwent to see Maurice Maeterlinck’s play,‘The Blue Bird’, at the Theatre RoyalHaymarket, in London, and the problemof what to call his racing car wasimmediately solved and the Bluebirdlegend was born.Malcolm Campbell started racing seriously in1912, the year he re-named his car Blue Bird.Between 1924 and 1935, the adventurer setnine land speed records in various Bluebirds.In 1924 at Pendine Sands near Carmarthen Bayhe took his 350HP V12 Sunbeam to 146.16mph(235.22 km/h). Eleven years later at theBonneville Salt Flats in Utah, Campbell becamethe first person to drive an automobile over300 mph, averaging 301.337 mph (484.955 km/h)in two passes.Above; Malcolm Campbellin his supercharged 26.9-litreNapier powered Bluebird whichreached 246mph in 1931.Right; Sir Malcolm and a youngDonald with the 1927 Bluebird.2

A LEGEND IN TIMEDonald was tragically killed in 1967 when hisboat, Bluebird K7, overturned during his attemptto break the 300mph barrier on Coniston Water.Above; The Campbell-Norris-Proteus CN7 Bluebird is preparedon Lake Eyre, Australia, in1964.Donald Campbell hit 403mph,a new world record. Above right;Donald smiling at Coniston,where he was killed in 1967.Right; Bluebird K7 on ConistonWater on 4th January 1967just before the fatal crash.For more than 50 years, from the 1910s to themid-1960s, the Campbells’ astonishing series ofworld records underlined the technical expertiseof British engineering and the courage of Britishadventurers. Between them, Donald Campbelland his father had set eleven speed records onwater and ten on land.Gina Campbell, Donald’s daughter, continuedthe family tradition in the 1980s and 1990s,especially on water. Gina still gets hold of aboat’s throttle these days, while on land thetorch is carried by her cousin, Don Wales, whosemother, Jean, was Donald’s sister.Don and Gina are aiming at new records with,typically, the most sophisticated up-to-datetechnology. But this time it is electric power,not diesel fuel or jet engines, that will propelthe latest Bluebird models.4

A LEGEND IN TIMECAMPBELL WORLD LANDSPEED RECORDS23rd June, 1923 137.72 mphSunbeam Malcolm Campbell, Fano,Italy. Speed was not recognizedbecause the AIACR did not approvetiming apparatus19th June, 1924 138.08 mphSunbeam Malcolm Campbell, SaltburnSands, England. Speed was notrecognized hand-held stopwatchesused instead of the electrical timingapparatus25th September, 1924 146.16 mphSunbeam Malcolm Campbell, PendineSands, Wales21st July, 1925 150.76 mphCampbell-Napier Malcolm Campbell,Pendine Sands, Wales4th February, 1927 174.88 mphhCampbell-Napier Malcolm Campbell,Pendine Sands, Wales19th February, 1928 206.95 mphCampbell-Napier Malcolm Campbell,Daytona Beach5th February, 1931 246.09 mphCampbell-Napier-Railton Sir MalcolmCampbell, Daytona Beach24th February, 1932 253.97 mphCampbell-Napier-Railton Sir MalcolmCampbell, Daytona Beach22nd February, 1933 272.46 mphCampbell-Railton-Rolls Royce SirMalcolm Campbell, Daytona Beach7th March, 1935 276.82 mphCampbell-Railton-Rolls Royce SirMalcolm Campbell, Bonneville, USA3rd September, 1935 301.13 mphCampbell-Railton-Rolls Royce SirMalcolm Campbell, Bonneville, USA17th July, 1964 403.10 mphCampbell-Norris-Proteus CN7 DonaldCampbell, Lake Eyre, AustraliaWORLD WATER SPEED RECORDS1st September, 1937 126.33 mphBluebird K3 Sir Malcolm Campbell,Lake Maggiore, Switzerland2nd September, 1937 129.56 mphBluebird K3 Sir Malcolm Campbell,Lake Maggiore, Switzerland17th September, 1938 130.93 mphBluebird K3 Sir Malcolm Campbell,Lake Hallwyl, Switzerland19th August, 1939 141.74mphBlue Bird K4 Sir Malcolm Campbell,Coniston Water, England23rd July, 1955 202.32 mphBluebird K7 Donald Campbell,Ullswater, England16th November, 1955 216.20 mphBluebird K7 Donald Campbell LakeMead, Nevada20th September, 1956 225.63 mphBluebird K7 Donald Campbell,Coniston Water, England7th November, 1957 239.07 mphBluebird K7 Donald Campbell,Coniston Water, England10th November, 1958 248.62 mphBluebird K7 Donald Campbell,Coniston Water, England14th May, 1959 260.35 mphBluebird K7 Donald Campbell,Coniston Water, England31st December, 1964 276.33 mphBluebird K7 Donald Campbell,Lake Dumbleyung, Australia5

A british partnershipCHRISTOPHER WARD and bluebirdWhen the Bluebird Speed Records teamapproached us to become theirOfficial Timing Partner for future speedrecord attempts it was an easy decision.We were incredibly impressed with the teamsvision for developing high performance,eco-friendly vehicles, using the speed recordsas the (very) hot house for leading-edge newtechnologies, but our collective knowledgeand personal memories of the Bluebird historyproved a decisive calling card. As Mike France,one of the Christopher Ward Co-founders puts it;“Donald Campbell’s death in 1967 was a ‘JFK’moment for me and many of my generation.He was a real-life ‘boy’s own’ hero and theprospect of being involved with the currentgeneration of the Bluebird legend was justtoo marvellous an opportunity to miss.”As well as being responsible for the timingof the record attempts, a huge responsibilityand source of pride for all at CW, this newpartnership allows us to create uniquetimepieces to celebrate the history andachievements associated with the iconicBluebird marque.The C7 Bluebird Limited Edition needed tobe a very special watch. We believe it isand that you are now the owner of a newicon that beautifully marks “more than100 years of breaking records”.6

Don Wales and Chris Ward size upthe latest Bluebird prototype.7

C7 BLUEBIRDTECHNICAL INFORMATIONFEATUREs– Swiss Made– Limited Edition to 1912 pieces– Quartz chronograph movement– 1/10ths second split timing– 316L stainless steel case– Tachymeter– Special back plate engraving– Unique engraved serial number– 10 ATM water resistance– Screw-in crown and back plate– Anti-reflective sapphire crystal– SuperLuminova hands and indexes– Bluebird blue dial and bezel– Enamelled Bluebird in crowntechnical informationDiameter: 42mmHeight:10.7mmCalibre: ronda 3540.DWater Resistance: 10 ATM (100 metres)Strap:22mm black leather (orbracelet or rubber strap)Dial Colour: Bluebird Blue8

BACKPLATE DETAILThe backplate reflects theprofile of Bluebird’s originalaerodynamic wheel.The greatest care has beentaken to ensure that thisunusual back is comfortableto wear. The outer edge andthe edge of the innermostcircle are treated with a“fingerprint-free” IPK finish toreflect the Bluebird’s tyres.9

OPERATINGINSTRUCTIONS10

Operating instructionsdisplay and control buttonsDisplay elementsControl buttonsMinute HandTenths counterPush-button AHour handMinutes counterCrownSeconds handCentre stop-secondPush-button BDate Window11

Operating instructionsSETTING THE TIMEFor a superior water resistance your crown isof the screw-in type. To get to position 1 turnthe crown anti-clockwise until it releases itself.• Pull out the crown to position 3 (thewatch stops).• Turn the crown until you reach thecorrect time e.g. 08.45 hr.• Push the crown back into position 1 andscrew the crown in a clockwise directionin order to maintain water resistance.The crown should sit flush to the case.1 2 312

Operating instructionsSetting date (quick mode)• Pull out the crown to position 2 (the watchcontinues to run).• Turn the crown anti-clockwise until thecorrect date appears.• Push the crown back into position 1 untilflush with the case and screw in.12113

Operating instructionsChronograph functions:Display elementsControl buttonsTenthsMinutesCentre stop-second11Push-button A(Start / Stop)SecondsPush-button B(Reset)• The minute counter measures30 minutes per rotation.• The centre stop-second measures60 seconds per rotation.• The 1⁄10 second counter measures1 second per rotation.note: The Tenths hand stops rotating after 30 seconds, to savepower, but will still display the correct Tenth's position when thecontrol button is pressedPlease note: Before using the chronographfunctions, please ensure that:• The crown is in position 1 (screwed in).• The 3 chronograph hands are at zero position.Should this not be the case, the positions of thehands must be adjusted (see the chapterentitled ‘Adjusting the chronograph hands tozero position’).14

Operating instructionsBasic functions(Start / Stop / Reset)Push-button AExample:1 Start: Press push-button A.2 Stop: to stop the timing, press push-button Aonce more and read the 3 chronographcounters: 4 min / 38 sec / 7⁄10 sec.3 Zero positioning:Press push-button B. (The 3 chronograph handswill be reset to their zero positions).Example of use:Timing a runner over 100m.123Push-button B15

Operating instructionsAccumulated timingExample:1 Start: (start timing).2 Stop: (e.g. 15 min 5 sec following 1 ).Push-button A1 2 3 43 Restart: (timing is resumed).4 Stop: (e.g. 13 min 5 sec following 3 ).= 28 min 10 sec (accumulated measuredtime is shown)5 Reset: The 3 chronograph hands arereturned to their zero positions.6 Repeat: as necessary.Example of use:Overall time to complete a journey lessthe coffee breaks.5Push-button B16

Operating instructionsIntermediate or interval timingExample:1 Start: (start timing).2 Display interval:e.g. 10 minutes 10 seconds (timingcontinues in the background).3 Making up the measured time:(the 3 chronograph hands are quicklyadvanced to the ongoing measured time).Push-button A41234 Stop: (final time is displayed).5 Reset: The 3 chronograph handsare returned to their zero positions.Please note:* Following 3 , further intervals or intermediatescan be displayed by pressing push-button B.Example of use: 4 x 100m relay.5Push-button B17

Operating instructionsAdjusting chronograph hands to zero positionExample:One or several chronograph hands are notin their correct zero positions and have to beadjusted (e.g. following a battery change).• Pull out the crown to position 3 (all threechronograph hands are in their corrector incorrect zero position).123• Keep push-buttons A and B depressedsimultaneously for at least 2 seconds(the centre stop-second rotates by 360°corrective mode is activated).Push-button A3Push-button B18

Operating instructionsAdjusting chronograph hands to zero positionAdjusting the centre stop secondSingle step A 1 x shortContinuous A longAWhen correct press button B to set.Corrective mode for the 1/10 second counteris now activated.Adjusting the 1/10 second counter hand (position 12h)BSingle step A 1 x shortContinuous A longWhen correct press button B to set. Corrective modefor the minute counter is now activated.Adjusting the minute counter (position 9h)Single step A 1 x shortContinuous A long• Return the crown to position 1 (flush with the case).• Termination of the chronograph hands adjustmentcan be carried out at any time.1 2 319

Operating instructionsUsing the tachymetric scale to calculate speedExample: calculating the speed ofa race car over the course of a mile.Record the time the race car takes to covera known distance of 1 mile. Read off thespeed on the tachymetric scale indicatedby the central seconds hand. In this case,the race car is travelling at 85mph.ATachymetric ScaleB20

Operating instructionsWater resistanceAlthough your watch has been through vigorousstatic pressure testing, it is worth rememberingthat there are many variables that can affectthe water resistance of your watch.For instance, arm movements during swimmingand the sudden impact of diving and watersports will drastically increase the pressure thewatch is under. Wearing your watch in the bath,shower, or sauna can also have an effect as arapid increase in temperature can cause sealsto expand and in extreme cases, malfunction orcreate condensation.For these reasons, the water resistance ratingof your watch (as shown) should only everbe considered a guideline and we stronglyrecommend they are always adhered to.1 ATM (10 Metres)Safe to wear your watch whilewashing your hands with tap water.3 ATM (30 Metres)Washing your car and/or generalhosepipe usage.5 ATM (50 Metres)Water resistant to most householdshower units.10 ATM (100 Metres)Safe to use while snorkelling inopen water.30 ATM (300 Metres)Ideal for experienced divers andthose practising scuba-diving.50 ATM (500 Metres)Professional divers, experiencingprolonged exposure underwater.100 ATM (1000 Metres)Professional deep sea diving.23

Operating instructionsstraps & braceletsAs you would expect, we place as muchemphasis on the quality of our straps andbracelets as we do our watches. We only usethe finest leathers for our straps and ourpremium alligator straps are all ethically sourcedfrom CITES approved farms in Louisiana.Similarly, we only use the finest metals in theconstruction of our bracelets, all of whichare precision engineered for durability,efficiency and comfort. The following guidelinesexplain how easy it is to use and adjustyour Christopher Ward strap or bracelet.LEATHER STRAP WITH EASY RELEASE BUTTERFLY CLASP1 2 3 45 6 7 81. Locate the clasp2. Press the quick-release3. Pull open the clasp4. Locate the opening5. Thread strap through6. Secure the strap7. Close the clasp8. Complete24

Operating instructionsBRACELET WITH MICRO-ADJUSTMENTMicro Adjust1. Press to release2. Expand adjustment3. Adjust pin position12344. Close the claspDIVER’S EXTENSION (wheRE applicable)PressDiver’sExtension1. Press to release2. Expand adjustment3. Adjust pin position12344. Close the claspQUICK-RELEASE PINS (wheRE applicable)1. Locate the release2. Drag button back3. Detach strap12344. Align holes to click anew strap in position25

the CW360 WATCH CARE PROGRAMMEChristopher Ward’s CW360 WatchCare Programme is designed todeliver you complete peace ofmind and the best support possiblethroughout the lifetime ofyour ownership. The programmehas three key elements:1 60 DAY FREE RETURNSOur success depends on you being completely happy with yournew Christopher Ward watch. If for any reason you aren’t, you haveup to 60 Days to return your watch, absolutely free of charge,and receive a replacement or full refund by return – and withoutany quibbles from us!2 FREE 5 YEAR MOVEMENT GUARANTEEYour watch, at its heart, has a top quality precision engineeredSwiss movement – so it’s very unlikely to give you problems with theminimum amount of care and attention, including a regular service.We recommend you return your watch to us every 3/4 years for aservice, so our expert technicians can keep your fine timepiece inthe peak of condition. (We recommend that whenever your quartzbattery needs changing you consider having the watch servicedat the same time to keep it in perfect working order.)Visit our website for more details aboutthe CW360 Watch Care Programme3 SERVICING & REPAIRS...THE CHRISTOPHER WARD WAY...Our innovative approach to servicing and repairing your ChristopherWard watch means that having your watch serviced or repaireddoesn’t mean months of waiting followed by an exorbitant bill –which is pretty much the experience guaranteed by every otherluxury watch brand. We have developed an easy, quick andaffordable expert service and repairs programme that doesn’t costthe earth and has your watch back where it belongs – on your wrist –in double-quick time.27

GENERAL INFORMATIONKEEPING IN TOUCH WITH CHRISTOPHER WARDFrom small beginnings just a few short years ago(our first workshop was actually a refurbishedchicken shed!), Christopher Ward has won aworldwide following for his eponymous watchbrand and can justifiably claim to manufacturethe most affordable luxury watches in the world.For many, the philosophy behind the brand, oftrying to put luxury watches within the reachof everyone, is as attractive as the watchesthemselves, as is the very open approach of thebusiness which means that Chris and the teamspend a lot of time communicating personallywith our customers – many of whom havebecome friends.your service. We have listed some useful contactdetails on the back cover.There is also always something new going onat our website at www.christopherward.co.ukand, if you haven’t already discovered theindependent forum dedicated to our brandat www.christopherwardforum.com we wouldrecommend a visit. Informative and fun,it’s a great place to hear the unexpurgatedview of Christopher Ward of London!As the owner of a Christopher Ward watch,if ever you need to get hold of us we are at28

The CW360WATCH CAREPROGRAMMEYour watch is constructed from the finest componentsand materials available including one of Switzerland’sfinest quartz movements. As with all watches ofthis quality, with the right care and attention, your newChristopher Ward watch has the potential to becomean heirloom piece giving further joy to future generations.It’s for this reason we have created our industry leadingapproach to after-sales care which we term theCW360 Watch care Programme.26

CERTIFICATE OF AUTHENTICITYMODELSERIAL NUMBERDATECHECKEDchristopherward.co.ukChristopher Ward (London) Limited, 1 Park Street, MaidenheadBerkshire SL6 ISL United Kingdom

Head OfficeChristopher Ward (London) Limited,1 Park Street, Maidenhead,Berkshire SL6 1SL United Kingdom+44 (0)1628 763040Customer ServicesUnited Kingdom: +44 (0)844 875 1515United States of America: 1.877.226.8224customerservices@christopherward.co.uktechnical@christopherward.co.ukWebsitewww.christopherward.co.ukwww.christopherward-usa.com