in this issuecontributorsMarket leadersdavid aaKer is vicechairmanof Prophet. Heis the creator of the AakerModel, and has publishedmore than 100 articles and15 books on brands andstrategy. His latest bookis Brand relevance: makingcompetitors irrelevant,published by Jossey-Bass,January 20<strong>11</strong>.PatricK Barwise is emeritusprofessor of managementand marketing at LondonBusiness School and chairmanof Which?. His latestbook, Beyond the Familiar:Long-Term Growth throughCustomer Focus and Innovation(co-authored with SeánMeehan, IMD), has just beenpublished by Jossey-Bass.JereMy BullMore is aformer chairman of JWTLondon and the AdvertisingAssociation and is currentlya member of the WPPadvisory board.Peter Field has been amarketing consultant for thepast 14 years. Prior to thathe ran the account planningdepartments at Bates andGrey. He has worked inmost categories and onmore than 100 brands. Heset up the IPA Databank in1996 and co-authored itsfirst progeny, Marketing in theEra of Accountability, in 2007.He is an honorary Fellow ofthe IPA.Kyle Findlay is a senior R&Dexecutive at the TNS GlobalBrand Equity Centre. As partof TNS’s Thought Leadershipteam, his goal is to bring thehard sciences to bear on thequestion of why people dowhat they do.Fru hazlitt is managingdirector of commercial,online and interactive atITV. She is responsiblefor broadcast revenues,multiplatform developmentand is leading the TotalValue and Pay strategyprocesses across the ITVgroup. Prior to that Hazlittwas chief executive ofGCap Media plc.Melanie howard is chairof the Future Foundation.She has been successfullyforecasting trends for twodecades and has workedwith consumer, publicsector and third-sectororganisations of all sizes.She holds several nonexecutiveand advisory roles.Kieran levis is the authorof Winners and Losers,Creators and Casualties ofthe Age of the Internet. Heis also principal of CortonaConsulting, which adviseson strategy in markets fornew media and technology.He has helped HP, Intel,the Open University and theBBC to evaluate new andvolatile markets.andy Milligan is aleading internationalconsultant on brand andbusiness culture. Hehas worked for almost20 years advising majororganisations on strategiesfor brand building,customer experience andinternal culture as wellas running seminars andconferences on brandalignment and employeeengagement worldwide.silvina Moronta has14 years of local, regionaland international brandstrategy experience withleading brands. She hasspecialised in developingbrand visions and developingbold innovation for regionaland global brands for LatAm,Europe, US, and Asia.haMsini shivKuMar isfounding partner ofLeapfrog StrategyConsulting, she has morethan 20 years of experienceobserving Indian consumers,working with brands andcommunication. Her previousroles include researcher,strategist and head ofplanning at JWT.siMon silvester is headof planning, Young andRubicam EMEA. He has localand international marketingexperience in 45 countries inAsia, Europe, Africa and theAmericas, and has workedwith major local companiesin Brazil, Russia, Indiaand China on their growthstrategies.shaun sMith is founderand partner in the customerexperience consultancysmith+co, which works withleading brands around theworld to design, developand deliver dramaticcustomer experiences.rory sutherland isexecutive creative director andvice-chairman of OgilvyOneLondon and Ogilvy GroupUK. He joined Ogilvy as agraduate trainee in 1988.After a spell as an accounthandler he became acopywriter in 1990, winninga few awards. He is formerpresident of the IPA andwrites for the Spectator.tessa thorniley is abusiness and travel journalistbased in Shanghai, China.She writes for newspapersincluding the Daily Mail,the Guardian, The Independent,and magazines includingWallpaper and Campaign Asia.She also writes for Beijingbasedwebsite Danwei andis co-writing a book aboutcontemporary China forEarnshaw Books (Shanghai).laurie young is aspecialist in the marketingand selling of services. Hedivides his time betweenconsultancy work (includingteaching on the ExecutiveEducation Programme ofWharton Business School,USA), public speaking andwriting. Previously he wasthe global marketing partnerof PricewaterhouseCoopers’$2bn corporate financedivision.To submit an article, emailthe editor at market_leader@warc.com6 Market leader Quarter 2, 20<strong>11</strong>