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How to Give an Academic Talk - Society for the History of Technology

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Don’t talk <strong>to</strong> <strong>the</strong> screen. If you do, not only will <strong>the</strong> audience be looking at your back,<br />

but also <strong>the</strong>y’ll be unable <strong>to</strong> hear you. Have a paper version <strong>of</strong> your outline in front <strong>of</strong><br />

you; speak from that, ra<strong>the</strong>r th<strong>an</strong> from <strong>the</strong> one on <strong>the</strong> screen. This takes practice.<br />

About Powerpoint:<br />

Micros<strong>of</strong>t Powerpoint — now st<strong>an</strong>dard issue in m<strong>an</strong>y presentation settings — c<strong>an</strong> be<br />

a great <strong>to</strong>ol, not least because its default presentation <strong>for</strong>mats encourage brevity.<br />

But beware: Powerpoint’s fades, tr<strong>an</strong>sitions, backgrounds, sound effects, <strong>an</strong>d so on<br />

c<strong>an</strong> be a real pitfall. Preparing glitzy presentations c<strong>an</strong> be a serious time sink <strong>for</strong><br />

you. Worse, <strong>the</strong>y c<strong>an</strong> give your audience <strong>the</strong> impression that you care more about<br />

surface th<strong>an</strong> subst<strong>an</strong>ce. My recommendation: choose simple, light-colored<br />

backgrounds with relatively dark type, <strong>an</strong>d limit <strong>the</strong> use <strong>of</strong> special effects.<br />

If you haven't completely mastered <strong>the</strong> s<strong>of</strong>tware, don't use it. Nothing irritates <strong>an</strong><br />

audience more th<strong>an</strong> watching somebody fiddle with a computer. Since <strong>the</strong>y introduce<br />

m<strong>an</strong>y possible points <strong>of</strong> failure, Murphy's law applies in spades <strong>to</strong> computerized<br />

presentations. Something c<strong>an</strong>, <strong>an</strong>d usually does, go wrong with <strong>the</strong> computer, <strong>the</strong><br />

projec<strong>to</strong>r, <strong>the</strong> s<strong>of</strong>tware, <strong>the</strong> connec<strong>to</strong>r cables, or your presentation itself. One <strong>of</strong> my<br />

worst experiences as a presenter happened <strong>the</strong> day my hard disk crashed,<br />

perm<strong>an</strong>ently, on slide number 3 <strong>of</strong> a one-hour talk.<br />

What I learned from that: if you insist on using a computer, bring backup. That's<br />

backup, backup, backup. There is no more basic principle <strong>of</strong> operating in a hightech<br />

environment. Bring printed notes or outlines. Have a copy <strong>of</strong> your presentation<br />

on a CD-ROM, a USB key, or some o<strong>the</strong>r <strong>for</strong>mat that most computers will accept.<br />

Even better, print tr<strong>an</strong>sparencies as well. Finally, always be mentally prepared <strong>to</strong><br />

deliver your talk without <strong>the</strong> slides, just in case.<br />

9) Finish your talk within <strong>the</strong> time limit. Don't diss your audience by running overtime.<br />

Never go on longer th<strong>an</strong> 45 minutes — most people’s maximum attention sp<strong>an</strong>. If<br />

you exceed this limit, you’ll lose <strong>the</strong>m at <strong>the</strong> crucial point, namely your conclusion.<br />

In conference settings, exceeding your time limit is also incredibly rude, since it cuts<br />

in<strong>to</strong> o<strong>the</strong>r speakers’ allotted time <strong>an</strong>d/or <strong>the</strong> discussion period. Don't rely on p<strong>an</strong>el<br />

chairs <strong>to</strong> en<strong>for</strong>ce time limits; do it yourself. You c<strong>an</strong> make real enemies by insisting<br />

on continuing after your time is up — but nobody has ever been criticized <strong>for</strong><br />

finishing two minutes early.<br />

Timing is also crucial. Nothing is more embarrassing — <strong>for</strong> both you <strong>an</strong>d your<br />

audience — th<strong>an</strong> getting only halfway through your talk be<strong>for</strong>e hitting <strong>the</strong> time limit.<br />

The only way <strong>to</strong> be sure you time things right is <strong>to</strong> rehearse your talk. Timing is a<br />

complicated, learned skill that requires a lot <strong>of</strong> practice — so practice where it's<br />

easy, i.e. at home.<br />

You are (or are becoming) a pr<strong>of</strong>essional presenter. So invest in a watch especially<br />

<strong>for</strong> this purpose. Some digital watches have countdown timers. These are better th<strong>an</strong><br />

ordinary watches because you don't have <strong>to</strong> per<strong>for</strong>m mental math <strong>to</strong> know how much<br />

time remains. But <strong>the</strong>y only work if (a) you remember <strong>to</strong> use <strong>the</strong> timer, (b) <strong>the</strong><br />

numbers are large <strong>an</strong>d well-lit, so you c<strong>an</strong> read <strong>the</strong>m while talking, <strong>an</strong>d (c) you're<br />

paying attention, so you c<strong>an</strong> turn <strong>of</strong>f <strong>the</strong> timer be<strong>for</strong>e it begins <strong>to</strong> beep. An <strong>an</strong>alog<br />

watch with large, easy-<strong>to</strong>-read h<strong>an</strong>ds c<strong>an</strong> be almost as good.<br />

Tip: If you use Powerpoint or some o<strong>the</strong>r presentation system, you c<strong>an</strong> develop a<br />

good sense <strong>of</strong> timing by always using <strong>the</strong> same slide <strong>for</strong>mat. After you’ve given a few<br />

talks with <strong>the</strong> same <strong>for</strong>mat, you’ll know about how long it takes you <strong>to</strong> talk through<br />

each slide, <strong>an</strong>d you c<strong>an</strong> gauge <strong>the</strong> length <strong>of</strong> your talk this way (at least roughly).<br />

<strong>How</strong> <strong>to</strong> <strong>Give</strong> <strong>an</strong> <strong>Academic</strong> <strong>Talk</strong> 4<br />

Paul N. Edwards

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