BOTTEGA VENETA LAUNCHES FALL-WINTER 2012/2013 ...

|BOTTEGA VENETA LAUNCHES FALL-WINTER 2012/2013 ADVERTISING CAMPAIGN:THE ART OF COLLABORATION WITH ERWIN OLAFBottega Veneta is pleased to announce that Dutch photographer Erwin Olaf has shot the brand’s Fall-Winter 2012/2013advertising campaign. Featuring the women’s and men’s ready-to-wear collections, the campaign was photographedin Amsterdam in March 2012. It is the latest in Bottega Veneta’s unique creative collaborations featuring the talents ofoutstanding artists.The Fall-Winter 2012/2013 collection centers on a silhouette of strict precision and meticulously calibrated proportions.The line is long and sharply delineated, the body completely covered. For women, the sensibility is one of power andsophistication; for men, it’s a stance at once provocative and mysterious. The dark, rich palette is anchored in black, navy,tourmaline, and blue-green. Touches of maroon, plum, teal, and burnt orange add dimension while neutral shades of grayand beige serve as a quiet backdrop. Women’s handbags are soft, sleek, and lavishly handcrafted, while shoes for bothwomen and men serve to elongate the line of the leg.Erwin Olaf is an internationally renowned photographer celebrated for his art and commercial work. With a backgroundin journalism and a keen sense of historical context, he makes images that are formally rigorous, psychologicallychallenging, and visually dazzling. Olaf, whose images are often deliberately provocative, uses a precise and stylizedvisual vocabulary to explore emotions and psychological states that lie deep beneath the surface. He has had numerousimportant group and solo exhibitions, both nationally and internationally, and his work is part of the collections at manyprominent museums. He has also won numerous awards, including the coveted Silver Lion at the Cannes Lions Festivalfor Advertising.Olaf’s formal precision and conceptual inventiveness led Bottega Veneta Creative Director Tomas Maier to approachhim for the Fall-Winter 2012/2013 collection. “Erwin’s point of view is at once formal and psychological, so surfaceand meaning have a complex relationship,” he explains. “He perfectly captured the precise and moody sensibility of thecollection. But he also added an unexpected narrative that makes the campaign especially rich.”Erwin Olaf joins a long list of renowned artists who have contributed to the creation of Bottega Veneta’s advertisingportfolio. Previous collaborations include Jack Pierson, Mona Kuhn, Robert Polidori, Alex Prager, Robert Longo, NanGoldin, Steven Meisel, Larry Sultan, Todd Eberle, Nick Knight, Sam Taylor-Wood, Annie Leibovitz, Tina Barney, LordSnowdon, Stephen Shore and Philip-Lorca diCorcia. Bottega Veneta’s Fall-Winter 2012/2013 advertising campaign willdebut in August issues of select magazines globally.A video documenting the photo shoot will be added in July to the Art of Collaboration video series at bottegaveneta.comFor more information, please visit bottegaveneta.com |

|Discretion, quality, and craftsmanship — Bottega Veneta has created a new standard of luxury since its founding in Vicenzain 1966. Steeped in the traditions of Italy’s master leather craftsmen and long celebrated for its extraordinary leathergoods, Bottega Veneta has recently emerged as one of the world’s premier luxury brands. The company’s famous motto,“When your own initials are enough,” expresses a philosophy of individuality and confidence that now applies to a range ofproducts including women’s and men’s ready-to-wear, fine jewelry, furniture, and more.While Bottega Veneta continues to grow, the qualities that define it are unchanging: outstanding craftsmanship, innovativedesign, contemporary functionality, and the highest quality materials. Also constant is Bottega Veneta’s commitment toits ateliers, where artisans of remarkable skill combine traditional mastery with breathtaking innovation. Indeed, there isan unusual and inspired collaboration between artisan and designer at the heart of Bottega Veneta’s approach to luxury,symbolized by the house’s signature intrecciato woven leather. In the summer of 2006, in recognition of the importance ofartisanal craftsmanship and the fragility of this traditional way of life, Bottega Veneta opened a school to train and supportfuture generations of leather artisans.The most recent chapter in Bottega Veneta’s history began in February 2001, when the company was acquired byPPR Luxury Group, formerly known as Gucci Group. Creative Director Tomas Maier came on board in June of thatyear and presented his first collection, Spring-Summer 2002, to immediate critical acclaim. From the start, the house’ssensibility was refined, sensuous, and intensely personal, designed for a customer who is sophisticated and self-assured.In the years since, Bottega Veneta has introduced exciting additions to the collection, including fragrance, fine jewelry, awatch, furniture, and home accessories, while continuing to offer an exclusive and coveted assortment of ready-to-wear,handbags, shoes, small leather goods, eyewear, luggage, and gifts.Distribution of Bottega Veneta products is global, encompassing Europe, Australia, Asia, North and South America, wherewholesale distribution in select specialty and department stores is complemented by a growing number of Bottega Venetaownedboutiques. These boutiques, designed by Tomas Maier and meticulously constructed to Bottega Veneta’s exactingstandards, allow the customer to shop in complete luxury, privacy, and comfort. They are, like the products they showcase,a reflection of Bottega Veneta’s exceptional heritage and superlative quality.For more information, please visit bottegaveneta.com |

|BOTTEGA VENETA LAUNCHES FALL-WINTER 2012/2013 ADVERTISING CAMPAIGN:THE ART OF COLLABORATION WITH ERWIN OLAFFor more information, please visit bottegaveneta.com |

|PRESS CONTACTSITALY Via Privata Ercole Marelli 4/6GERMANY20139 Milano ItalySPAIN t 39 02 700 60 611 f 39 02 700 60 612SWITZERLANDFrancesca.Zocchi@it.bottegaveneta.comUK33 Sloane Street Knightsbridge London SW1X 9NRFRANCHISEE t 44 207 201 5080 f 44 207 207 5092Olivia.McCall@uk.bottegaveneta.comFRANCE12 Avenue Montaigne 75008 ParisBELGIUM t 33 1 5357 8979 f 33 1 5357 8980Andrea.Redolfi@fr.bottegaveneta.comUS 685 Fifth Avenue New York NY 10022BRAZIL t 1 646 292 5846 f 1 646 292 5897MEXICOWilliam.Daley@us.bottegaveneta.comJAPANHONG KONGCHINAKOREATAIWANGinza Marronnier Building 5F 2-5-14 Ginza Chuo-ku Tokyo 104-0061 Japant 81 3 5524 3680 f 81 3 5524 3692Yuko.Oshima@jp.bottegaveneta.comSuite 2401-4 Tower 2 Times Square 1 Matheson StreetCauseway Bay Hong Kongt 852 2839 9581 f 852 2506 3686Belinda.Lee@hk.bottegaveneta.comSuite 3202-3203 Hang Lung Plaza Phase II 1266 Nanjing West RoadShanghai China 200040t 86 21 6288 2000 ext. 226 f 86 21 6288 3006Danya.Chang@cn.bottegaveneta.com4F Idem Bldg 99-23 Chungdam-Dong Kangnam-GuSeoul Koreat 82 2 515 5841 f 82 2 515 5736Nj.Kim@kr.bottegaveneta.com11F No. 44 Lane 11 Kwan-Fu N. Rd. Taipei 105 Taiwant 886 2 2748 9277 ext. 270 f 886 2 7706 8565Gail.Wei@tw.bottegaveneta.comSINGAPORE 390 Orchard Rd. #04-01 Palais Renaissance Singapore 238871MALAYSIA t 65 6233 2868 f 65 6734 2221Ashley.Thng@sg.bottegaveneta.comAUSTRALIALevel 6 10 Waterloo Street Surry Hills NSW 2010 Australiat 61 2 9282 4203 f 61 2 9211 6707Sally.Poole@au.gucci.comFor more information, please visit bottegaveneta.com |