Butlins and the changing British seaside holiday.pdf - First News

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and the changing British seaside holiday4) Postcard from the 50sUse your research to imagine what a holiday in the 50s would be like and write a postcardto a friendUses resources B, C, D, & E5) Holidays in the FuturePlan your own ideal hotel room for the future (with optional competition entry).• ResourcesA Original 1950s Butlin’s advertisement: ‘Your first day at a Butlin Holiday Camp’B 1952 Map of Butlin’s, SkegnessC 1950s Entertainment Guide information: Juniors Entertainment Guide & SpecialAnnouncements*D 1950s Entertainment Guide information: Competition Page* and two photographs of a chaletinteriorE Four original postcardsF Artist impressions of the new Wave Hotel & Apartments at Butlins Bognor RegisG The First News advertorial for Butlins Bognor Regis resort and the new Wave Hotel andApartments complex.*Please note, this information is from an original 1950s entertainment brochure but has beenrelaid to make it more accessible.AcknowledgmentsWith thanks to Roger Billington, The Butlins ArchiveButlins educational resource from First News
and the changing British seaside holidayBackground information for teachersChildren may find it hard to believe, but there was a time when people didn’t have holidays anddidn’t go to the seaside for fun! The vogue of visiting the seaside for pleasure took hold in the18th century when Dr Richard Russell published a work suggesting that sea water was goodfor your health. Royalty made the practice popular when King George III bathed regularly inthe sea at Weymouth for his ill-health and his son, the Prince Regent, set up home in Brighton.Visiting the sea soon took over from the previously fashionable practice of going to the spa.The industrial revolution of the 19th century gave many more people the money, time andtransport to visit the sea for a holiday. The expansion of the railways saw more seaside townscome in reach of working class people and towns such as Blackpool, Brighton andMorecambe flourished as resorts. The tradition of the seaside holiday was established.But where to stay? In the early 20th century most poorer people stayed in boarding houses,which locked you out during the day, other than for lunch. In the early 20s, one boarding houseguest in rainy Barry, Wales, was William Butlin.He realised there was an opportunity to offer something so much better and in 1936 he openedhis first holiday resort in Skegness, Lincolnshire, to accommodate 1000 British holidaymakers.Holiday camps had been around since the turn of the century but the size, scale and facilitiesthat Butlin’s offered was unprecedented and led the way in the UK package holiday. In 1936 aweek’s summer holiday cost £2.12s.6d per person.The aim of the camp was to offer a place of fun and relaxation which would delight familiesand where they could escape from their everyday lives in 1930s and then post-war Britain. Thefirst camp opened under the Butlin’s motto ‘Our True Intent Is All For Your Delight’ which wasemblazoned over the camp buildings.It was an immediate success and he quickly opened a second camp at Clacton. His timing wasimpeccable, for in 1938 The Annual Holiday Bill gave workers the right to a paid holiday forthe first time. Butlin came out with a slogan: “Holidays with pay: Holidays with play. A week’sholiday for a week’s wages.”Between 1937 and 1972 eight additional Butlin’s camps were opened across the UK in Ayr, Barry,Bognor Regis, Clacton, Filey, Minehead, Mosney and Pwllheli.Butlin’s pioneered the idea of the all-inclusive fee and the camps provided all that afamily could want from shopping arcades, fairgrounds, railways, theatres andballrooms to an incredible range of sporting and entertainment facilitieshosted by the famous ‘redcoats’.Butlins educational resource from First News
Page 1: and the changing British seaside ho
Page 5 and 6: Activity 2A 1950s Holiday HuntCan y
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Page 9 and 10: Oh We (Still) Do Like To Be Beside
Page 11 and 12: A Postcard from the 5osActivity 4Wh
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Page 15 and 16: Zoom in to read the text. Original
Page 17 and 18: Butlins Entertainment Guide - Infor
Page 19 and 20: 1950s Butlins’ PostcardsResource
Page 21 and 22: WAVE HOTEL & APARTMENTSWAVE Hotel &

Butlins and the changing British seaside holiday.pdf - First News

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