VISITUS - Food Business Gulf & Middle East

42DATESEMIRATES DATESCONQUER THEWORLD MARKETSWITH ITS EXCELLENTPRODUCTSEstablished in 1989 Emirates Dates bringsin 12 years of success in manufacturingand exporting of quality dates. We grewbest and our main objective is producingquality Dates which made "Emirates Dates"one of the leading manufacturers of Datesthroughout Middle East."Emirates Dates" is one of the MarketLeaders in the processing and manufacturingof Date products. The Project has its OwnPalms in Al Ain and Ras Al Khaimah. Datesare famous for their rate of inverted sugar,minerals, vitamins, and are a good Source ofVitality. This is why they are exported allover the World.Our product range includes differentvarieties such as Press Pack, Plain Dates,Almond Stuffed Dates, Date Syrup, Dates inBook Shape, Dates Paste and Date Palm Trees.Emirates Dates attains brilliant success andits products conquer world markets.Al-Shamsi: Our production capacity hasreached 700 tons.Nutritional value of dates is cause for theboom in sales.Emirates Dates has attainedbrilliant successanalogous to its production capacity thatenabled it to conquer the world markets withits excellent products, the choicest kinds ofnative dates.This success comes as a result of the specialattention that the late His Highness SheikhZayed Bin Sultan al-Nihyan, the President ofthe U A E has given to the agriculture sectorespecially in the cultivation of millions of datepalms in vast areas in the country. SheikAbdullah Rashid Obaid Al Shamsi, owner ofthe Emirates Dates factory, says, “But for theencouragement and assistance extended by hisHighness the President of the UAE forwidening the date-palm gardens and hisconstant support to the agriculture sector, ourfactory would not have been able to realizewhat it has attained now.Also, about the future of the factory he says,“I started thinking of establishing the factory in1988 AD while we were preserving andstocking in freezers the dates from plantationsin Al Ain city and Ras al-Khaimah Emirate, andin the year 1990 AD, there was the actualtake off when a factory for wrapping andpacking dates was established. Our productioncapacity reached around fifty tons in the firstyear, and the production developed veryquickly so that in the year 1996 it reached 70tons of the most well known and excellenttypes of dates like Al Khalas, Al Burji, Sheeshy,Al Lulu, Al Khunaizi, Al Mirzaban, JashRabee', Jash Habsh, Yabri, Abu Mi'an,Shabeebi, Fawd etc.He states that the headquarters of thecompany is in the capital Abu Dhabi and thefactory is in the emirate of Ras Al Khaimahand that the company has a show room forits products in Dubai. Regarding the successthat the factory has attained, Al Shamsi says,“After our products flooded the local marketswe conquered the world markets as weexported dates to the countries of East Asia,Europe and the Arabian Gulf. In addition,we obtained certificates of recognition fromvarious local, gulf and world exhibitions inwhich we had participated”.FOOD BUSINESS GULF & MIDDLE EAST OCTOBER-DECEMBER 2012