Executive Summary

Discount RetailingContentsKEY TRADE ASSOCIATIONS....................................................................................................24British Council of Shopping Centres.........................................................................................24British Retail Consortium............................................................................................................244. Competitor Analysis 25THE MARKETPLACE..................................................................................................................25Table 4.1: Selected UK Discount Retailers by Turnover (£000), Latest FinancialYear.................................................................................................................................................25MARKET LEADERS.....................................................................................................................26Discount Grocery Retailers.........................................................................................................26Discount Non-Grocery Retailers................................................................................................30OUTSIDE SUPPLIERS..................................................................................................................34MARKETING ACTIVITY.............................................................................................................34Main Media Advertising Expenditure......................................................................................34Table 4.2: Main Media Advertising Expenditure by Leading Discount Retailers(£000), Years Ending June 2010 and 2010..............................................................................35Methods of Advertising..............................................................................................................365. Strengths, Weaknesses, Opportunities and Threats 37STRENGTHS..................................................................................................................................37WEAKNESSES..............................................................................................................................37OPPORTUNITIES.........................................................................................................................37THREATS.......................................................................................................................................386. Buying Behaviour 39CONSUMER PENETRATION.....................................................................................................39Distance Travelled........................................................................................................................39Table 6.1: Distance Travelled by Consumers for Regular Major Grocery Shop(% of adults), 2008 and 2010.....................................................................................................39Frequency of Shopping...............................................................................................................39Table 6.2: Frequency of Regular Main Shop for Food, Drink and Household Items(% of adults), 2008 and 2010.....................................................................................................40© Key Note Ltd 2011