MBAE231 - Christ University

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MBAE235RESEARCH METHODOLOGYCourse Objective Total Hrs – 60To familiarize students with the basic statistical tools and to develop the research skills ininvestigating and drawing objective conclusions of their study in the form ofsystematic reports.MODULE - IIntroduction (5hrs )Meaning and significance of Research in Management, Different Approaches to research- Scientific method and non scientific Methods, Research Methods versus Methodology.Types of research , Research Process, Criteria of good research.MODULE - IIResearch Design (10 hrs )Formulation of research problem, Necessity for defining research problem, Generatingresearch hypothesis, Research process, Research Design, Classification of researchdesigns, Need for Research design, Features of good research design, Research proposalMODULE - IIISampling Design (8 hrs )Meaning, importance, Steps in sampling design, Types of sample Design - probabilityand Non Probability sampling designs, size of a sample, sampling errors.MODULE - IVMeasurement and Scaling Techniques ( 8 hrs )Measurement in Research, measurement scales, sources of error in measurement, tests ofgood measurement, scaling, meaning, important scaling techniques, scale constructiontechniques.MODULE - VMethods of Data collection( 8 hrs)Sources of data - primary and secondary data, sources of primary data - observation,Interview methods, questionnaire vs schedules, questionnaire construction and design.MODULE -VIProcessing of data ( 4 hrs )Processing of Research data - Editing, coding, classification and Tabulation. Problems inprocessing.MODULE - VIIAnalysis of data ( 12 hrs )Measures of central tendency, Measures of variation, Hypothesis testing - one and twosample tests Non-parametric tests, Test of randomness, corre!ation and Regressionanalysis, ANOVA, Discriminate Analysis, cluster Analysis. Data Analysis usingsoftware packages.
MODULE -VIIIReport Writing ( 6hrs )Significance of report writing, steps in report writing, types of reports, mechanics ofwriting a report, precautions.Books for Reference1. Research Methodology, Panneerselvam, PHI2. Research Methodology, C R Kothari, New Age International3. Marketing Research, Harper W Boyd, Ralph Westfall and Stanley F Stasch,A.I.T.B.S Publishers and Distributors.Recommended BookBusiness Research Methods, Donald Cooper and Pamela Schindler, TMH
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MBAE231 - Christ University

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