Alumni Objective Planning Sample - Supporting Advancement

Person Responsible:Mission: The mission of the Alumni Association is to promote and foster a dynamic relationship for the Alumni within theUniversity Community. (By informing /educating alumni, providing services to our alumni, increaseing alumni participation, andgenerate revenue (affinity programs)).Objective 2: Provide Alumni Services1) Online directory – (Cal Poly) Harris, IAC, Qtera Inviterepresentative for presentations during 2nd week in April 1 Money to pay for system2) Transcript request O3) Affinity programs O4) email addressesO5) Career Services:Job PositionsInternshipsAdvising (6 months)Need to Change or Create Position66) Links for parents on WebsiteO7) Continue educational opportunties8) Apparel marketing9) Complimentary tickets to student shows410) Matching gift lookup311) Online business card/yellow pages12) Fun freebies (wallpaper, screen saver, postcards)13) Business Profiles (BIC)UNIVERSITY ALUMNI AFFAIRSPlanning OutlineStrategies to Achieve Objective #1 Timeframe Resources Required Responsible Person EvaluationIT programming & ServerO Marketing $O Marketing $O Marketing $5 New Staff to oversee2 Interal Support/Royality3 Program support23 business/career alumni site14) Alumni Chapter Scholarship to Freshman O Grad StudentO – Ongoing1 – 4/05 – 10/052 – 10/05 – 4/063 – 4/06 – 10/064 – 10/06 – 4/075 – 4/07 – 10/076 –10/07 – 10/08