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66745 RABI Ann Rep 2006 PAGES - Royal Agricultural Benevolent ...

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Fun rides, like this annual event organised for the <strong>RABI</strong> Warwickshire committee by the Stratford-upon-Avon NFU branch, are becoming a popularsource of fundraising.Fundraising, Marketing &CommunicationsTwo distinct challenges face the fundraising, marketing andcommunications department. The first is to raise funds in anincreasingly competitive environment. Just as vital is thedepartment’s other role in publicising and promoting <strong>RABI</strong>’swork to those who are in need of help. Both of thesefunctions are critical to <strong>RABI</strong>’s success.Sustainability is our major objective and in <strong>2006</strong> wecontinued developing our programme of regular activitiesaimed at both fundraising and creating awareness of how<strong>RABI</strong> can help those in need.<strong>RABI</strong> Oxfordshire committee chairman Stephen Bitmead (right)receiving the Henley & District <strong>Agricultural</strong> Association’s ‘Charity Cheque’for £3,000 from Brigadier Nigel Mogg DL watched by the Association’spresident David Palmer DL, during the Henley Show.Our most valuable assetAs always, our volunteers formed the backbone of ouron-going work. Supported by our six regional officers (ROs),our voluntary committees succeeded in raising over£728,000 in their counties, through their own efforts andtheir encouragement to others. This represented an increasefor the third year running and proves how essential ourdedicated volunteers are in helping us achieve our objectives.8 <strong>RABI</strong> <strong>Ann</strong>ual Review <strong>2006</strong>

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