overviewJan Roux, <strong>Integr8</strong> IT technical directorBen Strydom, <strong>Integr8</strong> IT sales directorSuccessdown tostructureThe company is owned 100percent by people whowork within“Eachit.monthThere are nooutsidethereshareholdersis a substantialcom-orpassive investors. <strong>Integr8</strong> ITpoundedhas come a long way in aincrease.”relatively short time.Ray Schur, Chief Financial OfficerAside from the healthy financialposition <strong>Integr8</strong> IT finds itselfin, the company has had bettermonth-to-month revenue growthin the last nine months than everbefore. What does it attributethis success to when manycompetitors in ICT are flailing inthe economic winds of change?<strong>Integr8</strong> IT sales directorBennie Strydom says thebiggest influence from arevenue perspective is thatthe company employs some of the best people in the industry.“They’re the best at what they do and are well equipped todeliver greater efficiency and innovation to customers – andthe directors of the business are even more actively involvedin the overall operation, looking at things like profitability,managing budgets and adjusting targets as required.”Interestingly, he adds that <strong>Integr8</strong> IT has yet to make a single coldcallto any customer in almost nine years of operation. This underscoresthe importance placed on customer and partner referrals.“We’ve also streamlined our processes, the ripple effectof which is that we’re able to run a tighter shop. For thefirst eight years of trading, there were only five people runningthe business. Now we are over 400 people, so in our earlydays it was difficult to efficiently manage the business.”WORDS graeme scalaMiddle managementThe result is that <strong>Integr8</strong> IT introduced an executive managementteam (exco) made up of the five directors and shareholders, and whatStrydom calls a divco, a regional divisional management team. “Byhaving a mid-level managing the company and staff, it has becomeeasier for everyone to focus on their respective areas. Now we havepeople and processes and have formalised the structure within the8
Tami Sussman, <strong>Integr8</strong> IT regional directorcompany,” he adds. “Plus, we have a focused HR department [seesidebar] that ensures our people remain happy. If they’re happy,they’ll stay with the company to ensure that we remain profitable. Wepay our people above market related salaries, which means that whenthey decide to leave, it’s not for more money. Having said that, thisreason, together with a passion and prestige associated with workingat <strong>Integr8</strong> IT, is probably why our personnel turnover is so low.”Jan Roux, technical director at <strong>Integr8</strong> IT, points to the company’slaser focus on infrastructure. “Within the infrastructurebusiness, our model is to concentrate on one or two products.When people call us, they know they’ll get expert advice; we’renot a jack of all trades,” he stresses. “As soon as we feel somethingis diluting our focus, we split it off into another company – andthat’s where you get the <strong>Integr8</strong> <strong>Group</strong> structure. If there’s onegolden thread that runs through all the companies, it’s our focus.”From a sales perspective, Strydom points out that he has oneof the best sales teams he could have hoped for. “These guys aremanaging our clients’ expectations across the company’s multipleoffices, ensuring that clients are visited and serviced as required.”Another key contributor to the success of <strong>Integr8</strong> IT has been itsvendor partnerships with the likes of Microsoft, HP and Cisco. Thisis tightly integrated with <strong>Integr8</strong> IT’s managed services offering.Based on the way the market is changing, skills are becoming thinon the ground and more expensive. Due to this shortage, the priceof skills has naturally escalated; it’s a simple supply and demand scenario.<strong>Integr8</strong> IT is innovative in supply of infrastructure as a serviceas opposed to what is commonly called “body-shopping”. This meansthat operational ICT support can be managed from a consolidatedand centralised Nerve Centre, with guarantees (such as SLAs) providedto customers based on specific outcomes and requirements.Global expansion<strong>Integr8</strong> IT is on a steady drive to expand its international businessventures. Started in July, the company is moving aggressively intoGhana, Nigeria, Botswana, the UK, Dubai, Saudi Arabia, Hong Kongand Australia. It’s looking for new business opportunities and growinginternational revenue streams, says Strydom. He admits that althoughgreater competition exists outside of South Africa, he is confidenthis company can replicate its services on the global playing field.“If we can achieve this, we could be very successful because servicein those countries is very different to what we’re accustomed tolocally. For example, there are not a lot of companies in the UK that“You havethe JSElistedICTcompaniesand theprivatelyowned ICTcompanies.We are thelargest interms ofnumbersand marketshare inthe privatelyownedspace.”have the underlying innovationthat we have. And we are, therefore,seeing great return and afurther massive opportunity.”Industry sectors that<strong>Integr8</strong> IT is actively workingon include the financial andbanking markets, as well asmining – the company is alsofocusing its attention on themanufacturing sector, propertyand government, to a degree.“Government contracts areproving lucrative. Our BEE ratingis right, but we don’t haveanyone right now to focus onthat business. If we focus on thegovernment space and replicateour success in the private sector,we’ll catapult ourselves furtherinto an unrivalled position.”Should be somethingworth keeping an eye on.Personnel & skills retentionSkills and people remain a major challenge for businesses of all sizes. <strong>Integr8</strong> IT seems to have the right formula.Regional director Tami Sussman says <strong>Integr8</strong> IT has very low staff turnover (four to five percent) forone simple reason: keeping its personnel happy and incentivised. She says the primary reason forpersonnel retention is that <strong>Integr8</strong> IT offers a flat management structure and an open-door policy.“Our entire environment is open plan and we ensure that our office, work spaces and‘chill areas’ are comfortable and equipped for staff. A key factor within the HR functionof the business is to ensure the work environment is a happy place to be.”This is done through an initiative that offers monthly wellness programmes (health,financial advice, guidance, eye tests, vital signs testing), training from externaland internal resources, regular social events and welfare programmes.“Barking orders is out. Instead, innovation and leadership have replaced the ivory towerconcept. It’s common for personnel to have food delivered to their desks to encourage theblur between work and social interaction. Although the personnel are relaxed and playhard, we are deadly serious about our work. Success and achievement is constantly encouragedand rewarded via internal promotions, bonuses and other financial incentives.”<strong>Integr8</strong> IT - special focusAUGUST 2008 - 9