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National Association for the Visual Arts

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Similarly consistent with Berne Convention, where a <strong>for</strong>eign artist is anational of a country with an equivalent scheme, <strong>the</strong>y too can receive aresale royalty when <strong>the</strong>ir work is sold in Australia.Resale royalty is an economic right similar to copyright. Just ascopyright owners receive royalties in return <strong>for</strong> licensing or assigningcopyright in <strong>the</strong>ir works, <strong>the</strong> resale royalty is paid to <strong>the</strong> artist on <strong>the</strong>resale of his or her original artwork. Both rights are based on <strong>the</strong>principles of reward and incentive.4.2 Industry self-regulationAn industry code of practice is unlikely to work. There have been earlieref<strong>for</strong>ts to implement a contractual royalty scheme but have been stronglyresisted by dealer galleries and o<strong>the</strong>r intermediaries that resell art works.We think it is highly unlikely that Australian galleries and similarintermediaries will enter into an Industry Code of Conduct. NAVA’sexperience may be salutary in this regard. With five o<strong>the</strong>r researchpartners, NAVA was responsible <strong>for</strong> researching and publishing <strong>the</strong> Codeof Practice <strong>for</strong> <strong>the</strong> Australian <strong>Visual</strong> <strong>Arts</strong> and Craft Sector. Since itsrelease in 2001, NAVA has been advocating <strong>for</strong> its application across <strong>the</strong>sector. While it has been endorsed by many of <strong>the</strong> main arts industryprotagonists, it is not possible to ensure that its best practice principles areuniversally applied.Equally <strong>the</strong> sector has not been able to persuade commercial galleries toadopt <strong>the</strong> use of trust accounts though this is standard business practice.Nor have artists’ fees necessarily been paid by public galleries once thiswas no longer mandated as a condition of grant by <strong>the</strong> Australia Council.4.3 Contract-basedThere have been many attempts to implement <strong>the</strong> contractual royaltyscheme. We know of none that have worked internationally. Similarissues arise in relation to contract based royalty scheme as with selfregulation.Artists would rarely have enough bargaining power to insiston <strong>the</strong> contractual provision of resale royalty when <strong>the</strong> sale is made of <strong>the</strong>original artwork.Artists would have to rely on <strong>the</strong> honesty of <strong>the</strong> purchaser paying <strong>the</strong>resale royalty. Policing <strong>the</strong> resales would be impossible. In <strong>the</strong> event thata resale was not been paid, <strong>the</strong> artist would be unlikely to have <strong>the</strong>financial resources to en<strong>for</strong>ce <strong>the</strong> contract in court.

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