Marketing In Social Media - EUR Thesis Repository
Marketing In Social Media - EUR Thesis Repository
Marketing In Social Media - EUR Thesis Repository
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ReferenceArticles and booksAaker, D.A. (1996). Building Strong Brands. Free Press, New YorkAaker, David A. (2010). Building Strong Brands (pocketbook Ed.). London, England:Simon & Schuster UK Ltd.Evans, D. 2008, “<strong>Social</strong> <strong>Media</strong> <strong>Marketing</strong>: An Hour a Day”, Wiley Publishing <strong>In</strong>c., <strong>In</strong>diana,United States.Gross, R. and Acquisti, A. 2005. <strong>In</strong>formation Revelation and Privacy in Online <strong>Social</strong>Networking Sites (The Facebook Case). p. 2. AvailableHanneman, R. A. and M. Riddle (2005). <strong>In</strong>troduction to <strong>Social</strong> Network Methods.Riverside, CA: University of California, RiversideLowhorn, Greg L., (2007). Qualitative and Quantitative Research: How to Choose theBest Design. Presented at Academic Business World <strong>In</strong>ternational Conference. Nashville,Tennessee.Marinal Todi (2008), Advertising on <strong>Social</strong> Networking Websites. Wharton ResearchScholars Journal. Retrieved 1 May 2008.Parise, Salvatore (2008). The Secrets of <strong>Marketing</strong> in a Web 2.0 World, The Wall StreetJournal.Rusli, Evelyn M. (October 27, 2011). "For Google, a New High in Deal-Making". The NewYork Times. Retrieved December 7, 2011.Sage, (June 26, 2008). "Nike profit up but shares tumble on U.S. concerns". Reuters.Retrieved 2008-07-10.San Francisco Chronicle (2010), Small Businesses Need <strong>In</strong>novation-New Company MayHave Their SolutionSaunders, M., Lewis, P. and Thornhill, A. (2009). Research Methods for Business Students.(5 th edition). Essex, England: Pearson Education Limited23
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