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MAXON Computer GmbH - Digital Media

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<strong>MAXON</strong> <strong>Computer</strong> <strong>GmbH</strong><br />

<strong>MAXON</strong> sales region


• Founded in 1986 in Germany as a publisher of<br />

computer magazines<br />

• Soon began developing and distributing<br />

hardware and software<br />

• 1992: CINEMA 4D for the Amiga was released<br />

• 1994: Development for Atari and Amiga<br />

ended<br />

• 1996: CINEMA 4D was released for Windows<br />

and Mac, and is now <strong>MAXON</strong>´s lead product<br />

<strong>MAXON</strong> Company History


• 2000: launch of BodyPaint 3D; Germanbased<br />

Nemetschek AG acquires 70 % share<br />

of <strong>MAXON</strong><br />

• Currently: <strong>MAXON</strong> has offices in Germany,<br />

UK, USA, Japan and France<br />

• Over 80,000 satisfied users worldwide<br />

• Distributing to over 80 countries<br />

• Software available in 10 languages<br />

<strong>MAXON</strong> Company History


<strong>MAXON</strong> - the Mission<br />

• To deliver the easiest to use professional 3D<br />

software<br />

(all in one: Modelling, rendering, animation)<br />

• Key markets: Architecture, Broadcast and<br />

Product Visualization<br />

• Seamless integration with key applications in<br />

the respective markets<br />

(ArchiCAD, Vectorworks, Allplan, After<br />

Effects, Final Cut and many more)


<strong>MAXON</strong> Company History<br />

Uwe Bärtels, CFO<br />

Harald Schneider, CTO<br />

Harald Egel, CEO<br />

Headquartered in<br />

Friedrichsdorf,<br />

Germany


<strong>MAXON</strong> Inc. UK<br />

UK office in Ampthill<br />

Liam Stacy, General Manager<br />

<strong>MAXON</strong> UK


<strong>MAXON</strong> Ltd. USA<br />

US office in Newbury Park,<br />

California<br />

Paul Babb, CEO<br />

<strong>MAXON</strong> USA


<strong>MAXON</strong><br />

Competence Center Japan<br />

Liaison office<br />

in Tokyo<br />

Managing Director<br />

Manfred Flick


<strong>MAXON</strong><br />

Competence Center France<br />

Liaison office in Paris Managing Director<br />

Eric Godey


Market Segments<br />

Architecture<br />

Design<br />

Engineering<br />

Print & Screen Design<br />

Movies<br />

Advertising<br />

Broadcast<br />

Games & Interactive<br />

Science & Nature<br />

Education & Hobby


<strong>MAXON</strong> products


The Modules<br />

Advanced Render 3 MoGraph MOCCA 3 HAIR<br />

Thinking Particles Dynamics NET Render Sketch and Toon


Advanced Render 3<br />

Thinking Particles<br />

MOCCA 3<br />

The Bundles<br />

XL Bundle Studio Bundle<br />

The CINEMA 4D XL Bundle includes advanced<br />

tools for professional users. It launches your<br />

3D projects to the next level of realism and<br />

opens a wealth of new possibilities.<br />

NET Render<br />

Equip your production environment with the<br />

CINEMA 4D Studio Bundle and take advantage of all<br />

the power CINEMA 4D has to offer.<br />

Advanced Render 3 MOCCA 3 Thinking Particles<br />

NET Render<br />

MoGraph<br />

Dynamics<br />

Sketch and Toon<br />

HAIR


MOCCA 3<br />

Bring your characters to life, including muscles and cloth<br />

• Easy to use high-end character animation<br />

module<br />

• Natural motion or cartoon-style animation<br />

• Shorts setup times<br />

• Reliable rigs<br />

• Flexible morphs<br />

• Natural muscles<br />

• Simulation<br />

• Versatile cloth engine


MOCCA 3<br />

Bring your characters to life, including muscles and cloth


Thinking Particles<br />

Control your particles perfectly<br />

• Event and rule-based high-end particle system<br />

• Comprehensive control options<br />

• Particles can interact with objects or with other<br />

particles<br />

• Objects can be fragmented into particles and<br />

vice-versa<br />

• Integrates perfectly with other CINEMA 4D<br />

modules such as MoGraph, HAIR, PyroCluster<br />

(included in Advanced Render)


Sketch and Toon<br />

Easily and quickly create hand-drawn looks<br />

• Module for rendering characterized<br />

or drawn images<br />

• Numerous line and fill styles<br />

• Technical look<br />

• Comic look<br />

• Painted look<br />

• Scribbled look<br />

• Animatable


Sketch and Toon<br />

Easily and quickly create hand-drawn looks


Dynamics<br />

Simulate rigid and softbody dynamics<br />

• Module for simulating collisions between rigid and soft objects<br />

• Each object can exert forces or be exposed to forces<br />

• Easily simulate real-world dynamic forces, including friction, gravity, wind, etc.<br />

• Objects can be linked to springs


Advanced Render 3<br />

Including Global Illumination, Caustics, SKY, PyroCluster<br />

• Comprehensive module for perfect lighting and light effects<br />

• Global Illumination for natural-looking, indirect lighting<br />

• Caustics – light effects created using transparent materials<br />

• HDRI for image-based lighting<br />

• PyroCluster generates fire and smoke effects<br />

• Subsurfaces Scattering for translucent materials (wax, skin, etc.)<br />

• SKY for realistic-looking sky and clouds


Advanced Render 3<br />

Including Global Illumination, Caustics, SKY, PyroCluster


NET Render<br />

Render your animations across your network<br />

• Module for distributed rendering of animations across a network<br />

• TCP/IP-based<br />

• HTML Interface; can be administred<br />

using any web browser<br />

• User and job management<br />

• Dynamic load balancing for<br />

optimized performance<br />

• Safe Recovery technology<br />

• Supports mixed environments<br />

(Windows/Macintosh)


HAIR<br />

Create hair, fur, feathers and even grass<br />

• Module for the creation of hair, fur and<br />

feathers<br />

• Easy-to-learn and use GUI<br />

• Breathtakingly fast, minimal memory usage,<br />

intuitive features<br />

• Comprehensive set of styling tools,<br />

including brush, comb, scissors, curl and<br />

more


HAIR<br />

Create hair, fur, feathers and even grass


MoGraph<br />

Create breathtaking 3D motion graphics<br />

• Ideal for the creation of abstract shapes,<br />

logo animations, trailers, in-betweens,<br />

commercials or intro sequences<br />

• More than 40 animated, resolutionindependent<br />

backgrounds<br />

• Motion graphics material library<br />

• 350 MB of exclusive, royalty-free sound<br />

loops and samples<br />

• Massive archive of ready-to-use animations<br />

(text, countdown, transitions etc.)


MoGraph<br />

Create breathtaking 3D motion graphics


Editions


Target group:<br />

Architecture Edition<br />

Architects, interior designers, booth builders, urban planners


• CINEMA 4D<br />

Architecture Edition<br />

• Advanced Render, Sketch and Toon<br />

• Architecture Extension Kit<br />

The Architecture Extension Kit turns<br />

CINEMA 4D into a powerhouse for<br />

architectural visualizations:<br />

• Exchange plugins for CAAD<br />

• Virtual Walkthrough tool<br />

• Material eXchange plug-in<br />

• Over 300 furniture items<br />

• Over 400 materials<br />

• Shift Camera objekt to correct Perspective<br />

distortion<br />

• Quickstart manual for architectural<br />

visualization<br />

• Special program layout


Virtual Walkthrough<br />

Architecture Edition<br />

• Automated fly-around about your structure<br />

• Collision detection<br />

• Interactively navigate through your model<br />

• Camera movement can be recorded


Sketch and Toon<br />

Architecture Edition<br />

• Create 3D scenes as a quick scribble or<br />

charcoal skteches<br />

• Clean and precise technical<br />

illustrations<br />

• Create 3D renderings in a myriad of<br />

different styles - almost<br />

any desired effect


Libraries:<br />

• 30 sofas and armchairs<br />

• 100 bathroom fixtures<br />

• 15 chairs<br />

• 20 human silhouettes<br />

• 20 lamps<br />

• 40 decor objects<br />

Architecture Edition<br />

• 40 shelves and cupboards<br />

• 25 tables<br />

and many more...<br />

In all, over 300 objects<br />

and more than 400<br />

materials!


Advanced Render<br />

Architecture Edition<br />

• Global Illumination engine has been completely rewritten from the ground up<br />

• Tenderings will look even more realistic<br />

• Get the realism without spending hours tweaking settings<br />

CAD Connectivity<br />

• Simple export from CAD environment (Allplan,<br />

ArchiCAD, Vectorworks) directly into the C4D<br />

file format<br />

• All defined structures and hierarchies will be<br />

supported<br />

• Subsequent changes can be easily transferred to<br />

CINEMA 4D


Architecture Edition


Target group:<br />

Engineering Edition<br />

Engineers, industry designers, product designers


• CINEMA 4D<br />

Engineering Edition<br />

• Sketch and Toon, NET Render (3-seat license)<br />

• Engineering Extension Kit<br />

Engineering Extension Kit<br />

• IGES 4D import plugin<br />

• Okino PolyTrans plugin (Windows only)<br />

• Advanced shader library<br />

• Advanced environment library<br />

• Visualization layout<br />

• Tutorial<br />

Engineering Extension Kit Plus<br />

• Engineering Extension Kit<br />

• Okino PolyTrans, incl. CAD & Granite Pack


Sketch and Toon<br />

Engineering Edition<br />

• Create 3D scenes as a quick<br />

scribble or as charcoal skteches<br />

• Clean and precise technical<br />

illustrations<br />

• Create 3D renderings in a myriad<br />

of different styles - almost any<br />

desired effect


• Import more than 20 CAD file fomats<br />

• More than 200 materials make your<br />

objects shine<br />

• 10 predefined environment scenes for fast,<br />

great-looking results<br />

• Extremely fast rendering<br />

• Easy to learn and easy to use<br />

• Photorealistic images and animations<br />

• Sketched look with dozens of variations<br />

• Free technical support<br />

Engineering Edition


Environment Scenes<br />

Engineering Edition<br />

More than 200 materials<br />

in 11 separate categories


Engineering Edition


Why BodyPaint 3D?<br />

• High-end 3D painting<br />

• Makes distortion-free painting possible<br />

• Immediate visual feedback<br />

• Painting across multiple objects<br />

• Concurrent painting tools, filters and presets<br />

• 96-bit color depth (32-bits per channel)<br />

BodyPaint 3D R4<br />

• Available for 3ds max, Maya, LightWave 3D and<br />

Softimage


BodyPaint 3D R4<br />

• Seamless projection painting and texture mapping<br />

• Extensive support for the PSD format - including layersets<br />

and mix modes<br />

• Full graphics tablet support,<br />

including pressure,<br />

direction, angle, barrel roll<br />

and rotation<br />

• An expandable asset<br />

library, including over<br />

1,000 predefined brushes


BodyPaint 3D R4


Press comments Release 11<br />

British MacUser magazine is very impressed by CINEMA 4D R11<br />

MacUser tester Tim Danaher gives the current Release four out of five stars!<br />

UK 3D World magazine reviews CINEMA 4D R11 - 8 out of 10 points<br />

CINEMA 4D R11 scores an impressive 4.5 out of 5 from Imagine FX Magazine<br />

"For <strong>Digital</strong> artists this is an impressively powerful, easy-to-use and brilliantly designed package.<br />

And it's now much faster."<br />

CINEMA 4D R11 wins Macworld Editors' Choice<br />

"CINEMA 4D R11 is a brilliant upgrade"


<strong>MAXON</strong> Success Story<br />

Market reports regularly rank <strong>MAXON</strong> among the top three 3D<br />

software companies worldwide.<br />

Major IT Magazines like Germany‘s c‘t state:<br />

“The german 3D software, CINEMA 4D, is not only on par with<br />

the packages from companies such as Autodesk, NewTek and<br />

Softimage – it even outperforms the competition in several areas.“


<strong>MAXON</strong> Success Story<br />

Since 2000, <strong>MAXON</strong> has<br />

shown continous growth.<br />

Each year <strong>MAXON</strong> reports:<br />

• Increased turnover<br />

• Increased profit<br />

• More sales territories<br />

• More partners<br />

• More employees<br />

• More customers<br />

• More licenses sold


3D For the Real World

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