Racing on - PARADE MAGAZINE

From left - Devil’s Peak, Table Mountain, Lion’s Head and Signal Hill - as seen from Cape Town’s Harbour.Alain Proust PhotographyIts given us the excuse to invite our racing family fromall over South Africa and from all corners of the globe, tocome and enjoy our Cape Premier Yearling Sales, andour brand of selling - which we regard as unique in theracing world.It’s the only major sale held in a city centre, inside theair conditioned World class Cape Town InternationalConvention Centre, surrounded by the finest hotelsand beaches, the extraordinary Table Mountain and themagnificent Waterfront playground.We will present for you, an array of selected yearlings,chosen by our inspectors from South Africa and fromKeeneland. Buyers pay local prices: the median in 2012was R300,000 or (US$33,000), the average price wasR407,000 ($46,000), whilst the top price achieved wasR2,8m ($316,000). Compared to Europe, America andAustralia, the horses are incredible value - and buyerscome to enjoy a sale like no other, with wine, womenand song! This is selling, South African style - elegantfunctions and great hospitality at some of the mostbeautiful stud farms amid glorious scenery.The measure of any sale lies in the product that itsells. From our first Cape Premier Yearling Sale in 2011were sold three of the four G1 winning juvenile colts inSouth Africa, and one of them, Soft Falling Rain, boughtby Sheik Hamdan al Maktoum of Dubai for R340,000($40,000), was elected Champion South African 2-y-oColt of 2011/12. The astute Sheik uses low cost SouthTHE SALES HALL - CAPE PREMIER YEARLING SALE - BOOK 1, 2012www.beadlesimages.com