2011 - Jamis Bicycles

time to ride.Photos ©: John Segesta/wahoomedia.comAlternative transportation has finally gone mainstream. Riding the bus is no longer a stigma, but doing the right thing. Hybrid cars aren’t just forthe Birkenstock set, they’re the hip new status symbol of the enlightened. And bicycles have been rediscovered as an urban transportation solution.We say it’s about time. Our first City and Street bikes were birthed in the 1980s, and while other manufacturers kicked theirs to the curb to followthe mountain bike craze, we stuck to our guns (and still managed to build some groundbreaking, race-winning MTBs). Our now long-lived Citizen,Commuter and Coda bikes enjoy the advantage of decades of continuous evolution, a loyal fan base, and the benefit of the latest components andframe technologies.We’ll admit that any bike is better than a car for the inner city shuffle. But we’ll also tell you our commuter and fitness bikes are among the verybest at getting you from here to there. We know what works, because we live the life. We ride, and that’s the very best inspiration and influence forcity bikes.And we’re not alone. In New York City, the number of cyclists has grown 35 percent. Neighboring Philly has doubled its number of bike commutersin the last five years, and out west San Francisco’s cycling traffic is up 300 percent on some roads. Road congestion is down nationwide, and we’dlike to blame the bicycle for part of it. The bicycle commuter revolution is no longer an underground movement. It’s here. Now.The bicycle is the new, low carbon-impact, low-cost way to get around. We always believed in it, but now that it’s hip we’re ready with some of themost refined, reliable, elegant pedal-powered transports on the planet.Sever that fossil-fuel umbilical. Get with the program. Do some good for the planet, for your health. For all of us.Let’s ride.We’re New Jersey and New York commuters and we know every side street and bike lane in the Five Boroughs, Brooklyn and Manhattan. We’re bigfans and supporters of NYC’s Transportation Alternatives, we cheer every time they restripe a road to create more bike lanes, to give us our shareof the road.74 75