Our NEW - Peugeot

1923193619501948Producing the goods1955But let’s get back from the track record to the historical record… Peugeotowners may be interested to learn that the first person to join this ratherselect ‘club’ was a gentleman who took delivery of a Type 3 in October 1891.Five years later, Arnaud Peugeot founded Automobiles Peugeot to specialise incar and truck manufacturing and in 1898 Peugeot became a proud exhibitorat the first Paris Motor Show.Innovation through world wars, depression and recession was constant.Brakes on all four wheels were the major advance of the early 20s. Peugeot’sfirst diesel models appeared in 1928. A year later, the 6 CV 201 introducedPeugeot’s distinctive model numbering system. In 1931, this model became thefirst car in the world with independent front wheels. The folding roof was oneof the big innovations of 1934.After WW2, the 203 carried Peugeot’s first monocoque* car body. In 1956,the 403 became the first Peugeot with a curved windscreen. Three years laterthe 403 diesel became the world’s first mass-produced diesel car. Peugeotunveiled the world’s first turbo diesel in 1979.Advances never stop. They simply get, well, more advanced. In 1994, Peugeotintroduced its first electric concept car, the iOn. In 1999, the brand fitted thefirst Particulate Filter to a diesel engine… and so it goes on.1968 19801998 2010Lion’s a shape-shifterFor constant evolution simply look at the Peugeot lion. Back in 1858 itrepresented pride in quality and still does, but the look has changed asthe brand has evolved. It has been featured by the brand as a figurine,on a mountain crag, as a close-up of head and mane and as a heraldicsymbol.To celebrate the 200th anniversary, the lion is changing again. A simpler,more dynamic logo has been conceptualised. Its arrival is imminent… onthe new RCZ.You’ll know it when you see it. This lion’s got style and panache– and 200 years of history behind it.* In case you were wondering… monocoque (meaning ‘single shell’ in French) is aconstruction technique that utilises the external skin of a vehicle to support someor most of the load, as opposed to using an internal frame or chassis that is thencovered with cosmetic body panels.13