Effective Marketing <str<strong>on</strong>g>of</str<strong>on</strong>g> Internati<strong>on</strong>alExperiences to Employersby Cheryl MatherlyAssistant Dean <str<strong>on</strong>g>of</str<strong>on</strong>g> Student Affairs for <strong>Career</strong> Services, Scholarships and FellowshipsRice UniversityThe key to understanding how employers view a student’sinternati<strong>on</strong>al experience—and in turn, how best to marketthat experience when job searching—is understanding whatthe term “global workplace” really means. Despite theirromantic visi<strong>on</strong>s <str<strong>on</strong>g>of</str<strong>on</strong>g> jetting from country to country, the fact isthat most new graduates will join the ranks <str<strong>on</strong>g>of</str<strong>on</strong>g> the so-called“domestic internati<strong>on</strong>als,” employees whose internati<strong>on</strong>alcareers are based in their home countries. In a global workplace,most employees will c<strong>on</strong>tinue to live and work at home,but will use technology to customize products and services forclients worldwide, communicate with suppliers, and collaborate<strong>on</strong> projects with overseas <str<strong>on</strong>g>of</str<strong>on</strong>g>fices. New graduates will beimmersed in many foreign cultures as part <str<strong>on</strong>g>of</str<strong>on</strong>g> their jobs—without ever setting foot overseas.More than a decade ago, the Rand Corporati<strong>on</strong> and theNati<strong>on</strong>al Associati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> Colleges and Employers (then theCollege Placement Council) c<strong>on</strong>ducted <strong>on</strong>e <str<strong>on</strong>g>of</str<strong>on</strong>g> the first studiesto c<strong>on</strong>sider the implicati<strong>on</strong>s <str<strong>on</strong>g>of</str<strong>on</strong>g> the global ec<strong>on</strong>omy for newcollege graduates. According to the report, hiring managerssought out new graduates, who dem<strong>on</strong>strated “domainknowledge” or expertise in a specific field; who possessedinterpers<strong>on</strong>al skills, including problem solving, decisi<strong>on</strong>-making,and communicati<strong>on</strong>s skills; and previous work experience.Of course, these are the same attributes companies haverequired <str<strong>on</strong>g>of</str<strong>on</strong>g> their employees since the dawn <str<strong>on</strong>g>of</str<strong>on</strong>g> the humanresources department. The managers, however, cited a criticalnew requirement: cross-cultural competency, defined as anability to work in a multicultural envir<strong>on</strong>ment that may ormay not be located in the U.S. Interestingly, hiring managersdid not place value <strong>on</strong> the particular internati<strong>on</strong>al experience<str<strong>on</strong>g>of</str<strong>on</strong>g> the student, as much as they valued the skills that the studenthad developed in order to adapt to a new culture. Inother words, employers were interested in the pers<strong>on</strong>al as wellas pr<str<strong>on</strong>g>of</str<strong>on</strong>g>essi<strong>on</strong>al skills that a student employed to successfullyadapt to living, studying or working in France, because theycould be applied, for example, to working with a multinati<strong>on</strong>alteam based in Latin America.So why, in a global ec<strong>on</strong>omy, then, do many campus recruitersrank studying abroad so low in the list <str<strong>on</strong>g>of</str<strong>on</strong>g> experiences that theyseek am<strong>on</strong>g new graduates? Very few companies specificallyset out to hire students with internati<strong>on</strong>al study, work, or volunteerexperience, for example, although it seems they shouldbe the group best prepared for the demands <str<strong>on</strong>g>of</str<strong>on</strong>g> a multinati<strong>on</strong>aland multiethnic work force. The attitudes <str<strong>on</strong>g>of</str<strong>on</strong>g> hiring managersregarding foreign language skills, expressed in the 2003Rand Corporati<strong>on</strong> study, “What Makes a Successful <strong>Career</strong>Pr<str<strong>on</strong>g>of</str<strong>on</strong>g>essi<strong>on</strong>al in an Internati<strong>on</strong>al Organizati<strong>on</strong>,” helps explainthis seeming c<strong>on</strong>tradicti<strong>on</strong>. The Rand researchers asked hiringmanagers to rank nineteen different qualificati<strong>on</strong>s in terms <str<strong>on</strong>g>of</str<strong>on</strong>g>their importance for their organizati<strong>on</strong>. The managers rankedlanguage fluency last (nineteenth), while cross-cultural competence,defined as an ability to work well in different culturesand with people <str<strong>on</strong>g>of</str<strong>on</strong>g> different origins, placed fifth. Relatedcompetencies such as “interpers<strong>on</strong>al and relati<strong>on</strong>ship skills”and “ambiguity tolerance and adaptability” ranked sec<strong>on</strong>d andthird, respectively. This study did not c<strong>on</strong>clude that foreignlanguage skills were not important—not least because fluencyin a foreign language was c<strong>on</strong>sidered a predictor <str<strong>on</strong>g>of</str<strong>on</strong>g> cross-culturalcompetency. Rather, the resp<strong>on</strong>dents made clear that aforeign language acquired in an academic setting, which usuallyemphasizes literary rather than applied uses <str<strong>on</strong>g>of</str<strong>on</strong>g> a language,was by itself not sufficient to produce cross-cultural competency.Further, the managers leveled criticisms at study abroadprograms in which students lived with other Americans, tookcourses from U.S. pr<str<strong>on</strong>g>of</str<strong>on</strong>g>essors and socialized mostly am<strong>on</strong>gthemselves. What the managers in this study did value, wereprograms in which students had substantial and meaningful“real world experience” with another culture.The implicati<strong>on</strong> for the college job seeker is clear. It is simplynot enough to seek an internati<strong>on</strong>al experience—the experienceitself has little value for an employer. The savvy job seekermust be able to speak about this experience in terms <str<strong>on</strong>g>of</str<strong>on</strong>g> thetransferable skills that he or she developed while abroad andhow they can be applied to the workplace. For many students,this can be an enormous challenge.The 2003 Rand report c<strong>on</strong>cluded that, to effectively exerciseleadership in the global workplace, employees must dem<strong>on</strong>stratethe following: a “multidimensi<strong>on</strong>al and well-integrated”repertoire <str<strong>on</strong>g>of</str<strong>on</strong>g> skills that includes substantial pr<str<strong>on</strong>g>of</str<strong>on</strong>g>essi<strong>on</strong>al ortechnical knowledge related to the organizati<strong>on</strong>’s core business;managerial ability that includes effective interpers<strong>on</strong>aland teamwork skills; a strategic understanding <str<strong>on</strong>g>of</str<strong>on</strong>g> their organizati<strong>on</strong>and industry in a global c<strong>on</strong>text; and, <strong>on</strong>ce again,cross-cultural experience.Advisors can help prepare students to articulate how theirtime spent studying, working, or volunteering abroad preparedthem with these skills by asking them to identify specificexamples that they might use to illustrate to an employerwhat they learned. The following is a check list <str<strong>on</strong>g>of</str<strong>on</strong>g> specificcompetencies that may be developed by internati<strong>on</strong>al experiences,and is a good starting place for students to identify theirtransferable skills.9
Advisors can ask students to identify an experience that woulddem<strong>on</strong>strate that they can:• Creatively solve problems by applying familiar c<strong>on</strong>cepts tounfamiliar situati<strong>on</strong>s• C<strong>on</strong>tribute to an ethnically diverse team• Be self-c<strong>on</strong>fident, yet able to listen and learn from peoplewhose value systems are different• Take pers<strong>on</strong>al risks and act independently• Be flexible and adaptable to rapidly changing situati<strong>on</strong>s• Have a basic command <str<strong>on</strong>g>of</str<strong>on</strong>g> the local language, and be ableuse it in practical situati<strong>on</strong>s or• Imagine, forecast, analyze or address business situati<strong>on</strong>sfrom a different cultural frame <str<strong>on</strong>g>of</str<strong>on</strong>g> reference.This simple exercise is a critical first step for helping studentsto make their internati<strong>on</strong>al experience relevant to employers.The students’ next task is to determine how to present theirtransferable skills via the traditi<strong>on</strong>al job search marketingtools: the resume and the job interview.A well-designed resume is not simply a laundry list <str<strong>on</strong>g>of</str<strong>on</strong>g> experiences,but a thoughtfully designed document that markets astudent’s best experiences. The nature <str<strong>on</strong>g>of</str<strong>on</strong>g> the internati<strong>on</strong>alexperience will determine how a student presents it <strong>on</strong> his orher resume. Most students will include time spent studyingabroad in the “<str<strong>on</strong>g>Educati<strong>on</strong></str<strong>on</strong>g>” block <strong>on</strong> their resume, listing it justafter their primary instituti<strong>on</strong>. An internati<strong>on</strong>al internship orjob will be included in the “Work Experience” block. Yet students,especially those who held jobs that are not related totheir academic major, should be encouraged to think in terms<str<strong>on</strong>g>of</str<strong>on</strong>g> transferable skills, rather than simply listing their jobduties. An adviser, for example, can ask a student, “What is itabout your experience as a bartender in L<strong>on</strong>d<strong>on</strong> that a futureemployer will find valuable?” This questi<strong>on</strong> can help studentsshift from writing about serving beer to describing their rolein negotiating cultural differences, training new employees,and trouble shooting customer complaints. Students who arepursuing an internati<strong>on</strong>al career may also choose to create aseparate block <strong>on</strong> their resume called “Internati<strong>on</strong>alExperience,” and include within it all relevant informati<strong>on</strong>about their work abroad, study abroad and foreign languageexperiences.To effectively present an internati<strong>on</strong>al experience <strong>on</strong> his or herresume, students should ask themselves the following questi<strong>on</strong>s:• What am I trying to communicate to a potential employerabout my internati<strong>on</strong>al experience? About its relati<strong>on</strong>shipto my academic major?• What skills did I learn abroad? What cross-cultural competenciesdid I develop?• How much detail do I need to provide <strong>on</strong> my resume toensure that this experience has meaning to a potentialemployer?• Where should I include this experience <strong>on</strong> my resume sothat it will have the most impact and support what I amtrying to communicate?The sec<strong>on</strong>d place that students will present their internati<strong>on</strong>alexperience to employers is during the job interview. Mostcollege recruiters use behavioral interview questi<strong>on</strong>s, whichassume that how a student handled a situati<strong>on</strong> in the past predictshow he or she will handle a similar situati<strong>on</strong> in thefuture. For example, a very comm<strong>on</strong> behavioral interviewquesti<strong>on</strong> is, “Tell me about your most challenging situati<strong>on</strong>while in college and how you handled it.” Employers usingbehavior interview questi<strong>on</strong>s attempt to get students to tell astory about themselves and relate it to the job for which theyare applying. The behavioral interview presents a very goodvenue in which a student can make his or her internati<strong>on</strong>alexperience relevant for the employer. A student who is able todiscuss what he or she learned from a particular challengeassociated with studying or working abroad will, in this example,dem<strong>on</strong>strate to the employer how the experience helpeddevelop his or her problem solving skills.Most career centers have materials that include typical jobinterview questi<strong>on</strong>s, and it is a useful exercise for students toprepare answers using experiences from their time abroad asexamples. As a starting place, students who are preparing forinterviews should ask themselves the following questi<strong>on</strong>s:• What key competencies is the employer seeking for thispositi<strong>on</strong>?• Aside from technical skills, what are the other interpers<strong>on</strong>alqualities the company desires? An ability to work inteams? Flexibility? Creative problem solving?• What are the two or three best stories from my time abroadthat will illustrate that I have these qualities? Can I tell thisstory in a compelling manner? How will I relate this experienceto the job for which I am applying?Students who have spent time abroad should have an advantagewhen looking for jobs in the global job market. Theirability to capitalize <strong>on</strong> that advantage depends <strong>on</strong> how wellthey make their internati<strong>on</strong>al experience meaningful to themanager who makes the final hiring decisi<strong>on</strong>.10