m-pathy Analyses

Application ScenariosCheckout ProcessOur First Recommendation For Online Shop OptimisationAnything that confuses or discourages the buyer fromcompleting their online purchase, is a preventable obstacle.After all they already decided to buy. This is all the morepainful if they are impeded in their purchase due to a pooruser experience.• At which steps do how many users drop off? Why?• Which box entries frequently receive correction prompts?• Are error messages helpful or confusing?• How do new customers differ from existing ones?The checkout process is our number one recommendationwhen it comes to online shop optimisation. Nowhere else arefaster, measurable optimisation successes possible.Home PageGet Started Right with m-pathyThe home page should give visitors seamless navigation toguide them through the options and facilitate quick connectionsto prime content. m-pathy shows at a glance if thesegoals are met:• Which webpage elements are used as an entry point todeeper navigation? Are they intuitive to use?• How does a typical first visit differ from a repeat visit on thehome page?• Where do the users come from? Which differences can beidentified in user interaction according to location?Home page optimisation with m-pathy ensures that usersexperience a trouble-free start on your website by reducingdisorientation and endless searching.Calculator & Application ProcessReinforcing TrustWhen using inbuilt fee calculators it is particularly importantto word the necessary queries in a clear and concise way inorder to reduce unnecessary barriers.m-pathy identifies whether online applications work seamlesslyor if users skip back and forth between individual stepsdue to lack of clarity.In sensitive areas such as finance and insurance it is crucialnot to jeopardise hard gained trust through faulty webpagesor unclear processes.Product OverviewCreating the Right OverviewProduct overview pages are intended to create incentivesto buy and to present key product information. At the sametime the website must not be overloaded so that users canbrowse in a relaxed environment.m-pathy shows you how your visitors navigate through theproduct categories. The click and movement maps showwhich links are clicked upon and to which product informationusers dedicate the highest attention.The result is user navigation that accommodates the needs ofthe visitor and presents your products in the most ideal way.„With the support of m-pathy we have gained important insights for the furtherdevelopment of our portal. The method fills the gap between classical web analysisand targeted user surveys. Especially for a generalist and multifaceted product rangesuch as that of hamburg.de, aggregated user data and respective visualised processingis very helpful.“Axel Konjack (CEO, hamburg.de GmbH & Co.KG)7