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REPUTATION AT RIsk - ACE Group

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Chief financialofficer 24.9%Chief riskofficer 24.5%<strong>REPUT<strong>AT</strong>ION</strong> <strong>AT</strong> RISKOther risk executive 0.5%Damage to existing customer relationshipsLoss of earningsRespondents by job title (%)Fall in share price/valuationMore than US$1bn(€775m) 34%Respondents by size of annual turnover (%)395743 Between US$250m(€190m) & US$500m(€385m) 33%Negative Chief operating media coverageofficer 24.9%Ability to form new customer relationshipsRisk and/or insurancemanager 25.2%More than US$1bn(€775m) 34%3335Between US$250m(€190m) & US$500m(€385m) 33%Reputatithan anyReputatisignificanLitigation29We monan ongoiNegative brand perception26We findimpact oLoss of key staff/ability to recruit employees8InformatreputatioChief financialofficer 24.9%Chief riskofficer 24.5%Other risk executive 0.5%Between US$500m (€385m)and US$1bn (€775m) 33%Between US$500m (€385m)and US$1bn (€775m) 33%We feel ireputatioUltimatelies withSocial mfor reputRespondents by company sector (%) Respondents by Country (%)Industrial equipment and manufacturingCommunications13.2%11.4%UK15.4%Benelux (1)15.2%Financial servicesMore than US$1bnEngineering(€775m) 34%and construction11.4%Between US$250m(€190m) & US$500m7.7%(€385m) 33%UK15.4%Switzerland15.4%Benelux (1)15.2%France15.4%Travel and transportation6.3%Life sciencesMedia and entertainmentOil and gasProfessional servicesRetailAutomotiveUtilitiesReal estateBuilding materials6.2%6.2%6.2%6.3%6.2%Between US$500m (€385m)and US$1bn (€775m) 6.2% 33%6.2%6.2%0.5%Switzerland15.4%Southern Europe (3)15.4%Southern Europe (3)15.4%(1) Benelux: Belgium, Luxembourg, Netherlands(2) MENA: United Arab Emirates, Egypt, Bahrain, Saudi Arabia,Pakistan, Turkey(3) Southern Europe: Italy, Spain35%30%29%32%France15.4%Germany15.4%MENA (2)7.8%Germany15.4%MENA (2)7.8%DamageLoss of eFall in shNegativeAbility toLitigationNegativeLoss of kHealthcare0.2%35%25%32%24%UK15.4%Benelux (1)15.2%30%20%29%25%15%24%Switzerland15.4%France15.4%20%10%15%5%10%0%25IndustriaCommun5%Small companies (US$250m – US$500m)

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