<strong>Tango</strong> <strong>Advanced</strong> <strong>Nutrition</strong> distributesan exclusive line of outstandingherbal formulas, designed byleading anti-aging scientists andherbal researchers. Our unique formulas aremodern, updated versions of traditional“essence tonics,” long revered for their abilitiesto enhance energy, promote vitality andrestore health. The surprising power and efficacyof these formulas lies in our innovativeapproach that combines time-proven herbalformulations with modern, state-of-the-artmanufacturing, testing and quality controlstandards to fully unleash the restorativepowers of these legendary tonics.Tonic Herbalism<strong>Tango</strong> formulas are based on tonic herbalism– the practice of combining ‘tonic herbs’into highly advanced formulas for synergisticeffects far greater than those possiblewith individual herbs. A central tenant of thetonic herbalism system is regular consumptionof tonic herbs to aid the body in maintainingits self-regulatory capacity foroptimal health.Of the approximately 3,000 herbs usedin traditional herbal medicine today, only 30are classified as tonic herbs. Also referredto as the “superior” or “elite” herbs in traditionalmedicine, tonic herbal formulas canbe taken continuously, over extended periodsof time, for cumulative, long-term benefitsfree of side effects. Consistent dailyconsumption is the key to gaining the benefitsof tonics.Tonic herbs are classified into three categoriesrepresenting the key energies of thebody: Jing (essence), Qi (energy) and Shen(spirit). All <strong>Tango</strong> formulas are based on theJing essence tonics, commonly referred toas “anti-aging” herbals that are taken to prolong“the years of life without aging.”Long History of SafetyIn the United States, new drugs must typicallyundergo three to five years of humantesting before being approved by the FDA.Unfortunately, some serious long-term sideeffects may not appear until a drug is beingtaken by larger numbers of people, forlonger periods of time. A recent example ofthis occurred in 2004, when a popular arthritisdrug was voluntarily pulled from the marketafter researchers reported “an increasedrelative risk for confirmed cardiovascularevents, such as heart attack and stroke, beginningafter 18 months of treatment in thepatients taking the drug compared to thosetaking placebo.”By comparison, herbal essence formulashave been in a constant state of developmentand refinement for thousands of years.An obvious benefit of this process has beenthe accumulation of a large and sophisticatedbody of empirical knowledge, gatheredover generations and lifespans, thathas clearly revealed which formulas work,which ones are problematic, and which onesare “superior” tonics capable of safely supportingoptimal health.Superior Formulas by DesignOur flagship formulas are updated versionsof traditional herbal tonic recipes. Somehave been designed exclusively for <strong>Tango</strong>by internationally-recognized master herbalistssuch as Dr. Dexin Yan (ImmunoPhase,Herbal Boost, Vital Cell) and Dr. Jake Fratkin(BronchoPhase, GingiPhase, ProstaPhase).Others were identified and selected for<strong>Tango</strong> by Dr. Richard Ko. As a former seniorresearch scientist with the California Departmentof Health Services, Food and DrugBranch, for 16 years, Dr. Ko has been activelyinvolved in regulating dietary supplementsand investigating issues related toherbal product safety.Dr. Ko brings his unique perspective andguidance regarding herbal safety and efficacyto <strong>Tango</strong>, as demonstrated by his numerouspublished peer reviewed papers,including “Adulterants in Asian PatentMedicines” (New England Journal of Medicine,Sept. 17, 1998, Vol. 339:847, Num.12), “Adverse Events Associated with DietarySupplements: An ObservationalStudy” (Lancet, Jan. 11, 2003; 361:101-106)and “Dietary Supplement Adverse Events:Report of a One-Year Poison CenterSurveillance Project” (Journal of MedicalToxicology, June 1, 2008 (2):84-92).Continued on page 132 U.S. and Canada: (866) 778-2646 • International: (805) 504-9563
Continued from page 2Analytical ScreeningPrior to full-scale evaluation by <strong>Tango</strong>, allcandidate formulas must first survive anexhaustive, multilayered analytical testingprogram, overseen by Dr. Ko and designedto detect and identify over 7,200 potentialcontaminants and drugs, many of whichhave previously shown up in other importedand domestically produced supplements.If a candidate formula passes thisfirst layer of screening, it next undergoesadditional testing to assure that it meets orexceeds FDA and U.S. Pharmacopeia(USP) safety standards for purity and quality.All tests are conducted by independent,third-party analytical laboratories utilizing,among other techniques, state-of-the-artatomic absorption and high- speed gaschromatography, mass spectrometry andhigh performance liquid chromatographytesting.Real World EvaluationOnce the composition and purity of a candidateformula has been verified, welaunch an efficacy evaluation program todetermine whether it actually does what itis supposed to do. This process involvesin-clinic evaluations with participating medicalpractitioners and clinics around thecountry, and can last anywhere from sixmonths to more than two years.While positive comments and glowing feedbackfrom doctors and patients plays an importantrole in our evaluation process, thefinal deciding factor comes down to demand.In other words, when the benefits ofa formula are so compelling that participantsbegin pressuring us to make it more widelyavailable for continued use, we know wehave a winner. This process ensures thatour formula development program is drivenby the needs and desires of our clients, notthose of a marketing department.Efficacy-Based SelectionIn the end, regardless of how much time,money and effort is invested in a potentialformula, if we aren’t convinced that it is significantlymore effective than other optionsavailable in the market, we are compelledto drop it so we can invest in other promisingcandidates. This is why our current lineof formulas – only 18 after 10 years of constantR&D – has been restricted to onlythose that meet the exceptional levels ofproduct quality, value and client satisfactionthat are the hallmarks of <strong>Tango</strong> herbal formulas.Supporting Optimal HealthWestern medicine has historically viewedtraditional herbal formulas with a high degreeof skepticism. This situation is changingas more patients seek out alternativehealth options, free from the side effects ofsynthetic pharmaceuticals, and as morehealthcare providers become aware of thegrowing body of peer-reviewed researchthat supports the safety and efficacy ofthese natural compounds.Yours In Health,Jim EnglishPresident / CEOwww.puretango.com 3
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