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Monopolistic Competition

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Chapter 15 . <strong>Monopolistic</strong> <strong>Competition</strong> 383IN THE CLASSROOM• Class Time NeededYou can complete this chapter in one and half to two sessions. By this point thestudents are familiar with the diagrams illustrating how firms in monopolisticcompetition select their profit‐maximizing price and quantity, so be sure to pointout this similarity. Use two sessions if you have students who will be majoring inbusiness disciplines because the material on advertising and brand names will behelpful to them.An estimate of the time per checkpoint is:• 15.1 What is <strong>Monopolistic</strong> <strong>Competition</strong>?—10 to 15 minutes• 15.2 Output and Price Decisions—40 to 50 minutes• 15.3 Product Development and Marketing—10 to 25 minutes

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