50 - Independent Dealer

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NOPAnewsNOPA Dealer Pledges Reveal Need for More Support from Manufacturing PartnersBy Alicia EllisOver the last few months, office productsdealers throughout the United States havepledged their allegiance to the entire dealercommunity by signing NOPA’s petition forincreased manufacturer support.Conducted by NOPA both online and atthis summer’s S.P. Richards AdvantageBusiness Conference and last month’sEPIC dealer event hosted by IndependentStationers and TriMega, more than 98% ofdealers who signed petitions identified atleast one of six issues as a focus area formanufacturer improvement.Whether to support “Buy Local” initiatives,curb direct to consumer sales, providemore samples, easier access to imagesand marketing materials or more focusedattention by reps, 46% of dealers askedNOPA to represent them as a whole andtake all of the above issues to manufacturers.Here’s how the issues ranked:Dealer Needs from ManufacturersStop Selling Direct to Consumers.......90%Support & Promote“Buy Local” Initiatives.........................85%Provide More Samples........................81%Easy Access to Images.......................67%Dealer Portal........................................67%Quarterly Rep Visits.............................61%With more than a hundred petitions in hand,NOPA’s intention over the next few monthsis to reach out to manufacturers with suggestionson how to better improve dealerrelations and serve the dealer community,estimated at $20 billion in U.S. sales.We will share our research and create newinfographics and statistics for use by bothmanufacturers and dealers as we seek toincrease dealer sales.If you have suggestions about how NOPAcan further support the dealer channel and/or reach out to the manufacturers, pleasecontact NOPA at its new email address:NationalOfficeProductsAlliance@gmail.com.OCTOBER 2013 INDEPENDENT DEALER PAGE 36
Printmaterials.Electronicmaterials.Regardless of the vehicle,we take your customersto where you want them:your website.e-marketingflyerscatalogsTo learn how OPMA can takethe wheel for you, contact us at616.785.6061, or visit opma.com.websitesOffice Products Marketing & Advertising4211 North DivisionComstock Park, Michigan 49321616.785.6061
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50 - Independent Dealer

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