The Green Revolution

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Sustainable CoutureHow one designer is taking the fashion industry to greener heightsby Adrinda KellyAnnie Kay Brown isn’t yourtypical fashionista. A graduateof the prestigious FashionInstitute of Technology and textileconsultant for J.Crew, this New Yorkbaseddesigner has been blazinga path toward sustainablefashion–and now theindustry is starting totake notice. We sat down with Annie Kay for a oneon-oneabout her vision for a fashion-forward futurewhere everyone is dressed to “green.”TVM: What is sustainable fashion?AK: A basic fabric goes through numerous stagesbefore it can be placed on fabric rolls to be sold tothe mass market. A strike off is the result of apre-production color-correction process when amanufacturer is trying to pitch the right colors ormake corrections in the artwork. It usually takesabout five to eight strike offs before the printed fabric is ready tobe placed into production. That is about ten to sixteen yardsof unused fabric that will become waste material for just onedesign. Sustainable fashion creates clothes from the fabricthat was discarded during the production process.Sustainable fashionis about being unique andhelping the environmentat the same time.TVM: How did you become interested in sustainablefashion?AK: I have six older sisters and four older brothers,so I wore a lot of hand-me-downs. I also grew up in a householdwhere we were only allowed to watch TV on weekends, so findingsomething creative to do was always a challenge. One weekend I waswatching Reading Rainbow and saw the host of the show visit afactory that made construction paper from old shredded denim.I was amazed that from denim you could get constructionpaper. This opened up a whole new world for me. Allof sudden I realized that those old hand-me-downsI had to wear could be a medium for my unleashedcreativity. I started by making outfits for myBarbies and then graduated to making little piecesfor me. I had discovered my passion for takingsomething used and old and ugly and recreatingit into something beautiful.When I was in college I interned at a designstudio and saw firsthand all the waste that wasgenerated. The thought of wasting materials thatcould become beautiful art was terrible to me. Ibegan to realize how important it was for me tomake something new out of something old.TVM: Are there any designers out there doing sustainablefashion?AK: Not really. The only clothing designer I read aboutrecently that is doing anything is Nike. They recentlycame out with a sustainable sneaker.TVM: Why should teens be interested insustainable fashion?AK: Sustainable fashion is about being uniqueand helping the environment at the same time. It’sa win-win.TVM: Where can people find your clothes?AK: They can visit www.akaydesigns.us or contactme at anniekayb@yahoo.com. tv20 teen vision magazine
“I believe that theearth is in troublewith climate changeand greenhousegases and everythingthat’s going on. Butthere’s somethingthat everybody cando about it. My schooldoesn’t really doanything but I believethat everybody shoulddo their part.”Allondra Simmons,South Dade HighSchool, 15 years oldSpring GreeningStriking a pose for a sustainable futurephotography by amanda langfordMakeup by east coast makeup by sandy Maranesi • on location at coral reef parkteen vision magazine 21
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The Green Revolution

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