Covenanter Witness Vol. 55 - Rparchives.org

ages."will participate with God in the joy and satisfactionof His perfect works.In the beginning of history, when God saw allthat He had made, it was very good; and so Godkept Sabbath by taking pleasure in His perfectworks. But one day there will be a new heaven and anew earth, a promised land far more glorious thanCanaan, an eternal abode for the people of God.The Sabbath is not an end in itself, merely providing a convenient time for rest and worship, but instead the weekly Sabbath points forward to the endof history when God's works shall be finished andHis Church will be assembled to worship and praiseHis name in the magnificent words of Revelation15 :3 "Great and marvellous are thy works, 0 LordGod, the Almighty ; righteous and true are thy ways,thou King of theSince eternity is the goal of human history,man's labors are to 'be directed to that end. Hebrews4:11 commands us to labor to enter into that restwhich is laid up for the people of God in the future.This means, in the words of Proverbs 23:4, "Labornot to be rich, cease from your own wisdom"; thatis, labor not for your own glory for fame, riches,popularity. Instead we are to labor for the glory ofGod, with a view to entering into God's rest whenour life's labors are completed, and into the finalrest of eternity, when God's works are completed atthe end of time.Keeping Sabbath from week to week throughout life is an evidence of the believer's life of faithand hope in God, of his submission to God's will andof his deep rest in God's plan which guarantees that human history is not futile, buthas a glorious destiny in store for it. EverySabbath day should be a reminder of God'spromise of a future Sabbath of glory, which He willbring about in His own time and way. And restingfrom our works each Sabbath day should be a reminder to us that we are to renounce all human efforts to bring His promises to pass by our ownworks, and in our own way ; but that we are to trustGod to bring them to pass by His power and in Hiseternally appointed time. We are to yield our lives toGod and rest in the assurance that our hope shall berealized in the course of the unfolding of God's eternal plan by His works of providence and redemption.May we labor to enter into God's rest, andthrough faith and patience ultimatelyobtain thepromises.Federal Trade Commission'sSuggested Standards forCigaret AdvertisingOn September 20, 1954, the Federal Trade Commission propounded for advertisers in the tobacco"standards,"in the hopeindustry a set of suggestedthat the industry could be induced to draft voluntarily an advertising code. No such code was forthcoming however. This year, on September 26, the FTCset down a modified version of the "standards" toguide its staff in appraising1955 suggestions are as follows :310cigaret advertising. TheNo representation, claim, illustration, or combination thereof, should be made or used which directly or indirectly :1. Refers to either the presence or absence ofany physical effect or effects of cigaret smoking ingeneral or the smoking of any brand of cigaret.Note: Words, including those relating to filtersor filtration, which imply the presence or absence ofany physical effect or effects are considered subjectto this guide.2. Represents that any brand of cigaret or thesmoke therefrom is low in nicotine or tars, or contains less nicotine, tars, acids, resins, or other substances, by virtue of its ingredients, method of manufacture, length, added filter, or for any other reasonor without any assigned reason, than any otherbrand or brands of cigarets when it has not been established by competent scientific proof applicable atthe time of dissemination that the claim is true, andif true, that such difference or differences are significant.Note: Words including those relating to filtration which imply lesser substances in the smoke,through filter comparisons or otherwise, are considered subject to these guides.3. Refers to the effect or effects of cigaretsmoking in general or the smoking of any brand ofcigaret on the (A) nose, throat, larynx or other partof the respiratory tract, (B) digestive system, (C)nerves, (D) any other part of the body or (E) energy.4. Represents medical approval of cigaret smoking in general or the smoking of any brand of cigaret.5. Compares the volume of sales of competitivebrands of cigarets, or the purchase or use of particular types, qualities or grades of tobacco in cigarets,when such claim is not based on reliable information currently applicable when disseminated.6. Relates to or contains testimonials respectingcigaret smoking or the smoking of any brand ofcigaret unless (A) the testimonial is genuine, (B)the advertiser has good reason to believe it represents the current opinion of the author who currently smokes the brand named, and (C) it containsnothing violative of anyforth herein.of the other guides set7. Falsely or misleadingly disparages other cigaret manufacturers or their products.The best these standards can do if adhered tocarefully is to make cigaret advertising a little morerefined and a little less brazen in its glamorous andexalted claims.There is another standard it would be well forthose to read who may be tempted to indulge by anyof the cigaret ads. It is found in Romans the 12thchapter, verses 1 and 2:"I beseech youtherefore, brethren, by the mercies of God, to present your bodies a living sacrifice,holy, acceptable to God, which is your spiritual service. And be not conformed to this world, but be yetransformed by the renewing of your mind that yemay prove what is that good and acceptable and perfect will of God." j. R. p.COVENANTER WITNESS