Maria Island Ecotourism Development Feasibility ... - TRC Tourism

Table of Contents1 Introduction ..................................................................................................................... 11.1 Background and Purpose 11.2 Methodology 11.3 Report Overview 22 Maria Island – What’s the Situation? ............................................................................... 42.1 Background 42.2 The Existing Visitor Experience 62.3 Access 72.4 Branding, Marketing and Promotion 82.5 Existing Accommodation and Services 82.6 Commercial Activities on Maria Island 92.7 PWS Management 112.8 Planning Framework 112.9 Regional Context 133 Who Wants a Maria Island Experience?..........................................................................163.1 Existing Tourism Market 163.2 Potential Markets for Maria Island 213.3 Travel Motivators 244 Maria Island - Overcoming the Barriers to Growth .........................................................284.1 Analysis of existing products and services on Maria Island 285 Inspiring Travel to Maria Island - A Strategy for Optimising Tourism Growth .................345.1 Vision 345.2 Objectives 345.3 Target markets 345.4 Growth targets 355.5 Priority Actions 366 Priority Actions - Rationale .............................................................................................376.1 Priority 1 - Transport and Access 376.2 Priority 2 – Brand Alignment and Messaging 456.3 Priority 3 - Product Development 496.4 Priority 4 - Infrastructure (Water, Power Sewerage) 576.5 Priority 5 - Accommodation 607 An Assessment of the Socio Economic Benefits of the Revitalisation of Maria Island ....698 Conclusion ......................................................................................................................73Maria Island Ecotourism Development Feasibility Studyiv